February 20 was supposed to be the date of our first paid event, the State of Digital Marketing Address and we sold out our 200 tickets. Then came the winter weather advisory that said it would start snowing at 3 pm the day of the event which started at 5:30.
Where we’re from, the moment people hear about snow, they freak out. So we were faced with a situation beyond our control and we had a big decision to make. We had to consider whether or not it would be safe for people to travel there and if they even would.
We realized it didn’t really matter what the conditions would actually be like, the damage had been done the second the media blasted out the winter weather advisory. It was all anyone could talk about so Erik had to make the decision that we’d postpone it.
It took a few days to get the new date and expectedly, a couple of people dropped out and we gave them a refund which allowed us to sell those tickets at the full amount. It turned out to be a win in that regard.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.