It is very easy for you to implement change within your company once you realize the need for it. But the challenge comes in when you must train your staff to successfully do the same. In episode 204 of Journey to $100 Million, Erik explains how he learned this valuable lesson and what he continues to do moving forward because of this experience.
Ten years ago, Erik learned this lesson the hard way when he and his wife owned a bakery. Erik was trying to make a change in the bakery to improve the business, but he was not involved in the business full-time. Due to the fact he was not in the business full-time, whenever he left the business after making a change to return to his day job, everything fell apart. This was a result of the staff not being adequately trained on the changes he was implementing.
Due to this experience, Erik became much more cautious about making changes. If he felt the change was necessary, he thinks through all the possible ramifications the change would bring and every person that would have to be trained in the new system. Here at Array Digital, we spend a lot of time training people, writing processes, and enforcing those processes on a consistent basis. If you are going to change anything at all, think about who it affects within your staff, how much training will be needed, and the process that needs to be implemented!
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.