If you’re like Erik then you likely have a lot of information about the company in your head that others in the company need to know about. Erik has written that information down in two separate documents.
First, there’s The Company Cheatsheet which is shared with all employees. It includes things like the company’s pitch – what we say to people to explain what we do. It also includes out address, zip code, phone number (not everyone knows it), the number to our conference line, the WIFI password, and everyone’s cell phone numbers.
There’s a second document named Corporation Information. It includes things like the company’s EIN (employer identification number) aka taxpayer ID, where and how we register our domain name, our bank account numbers, and other important administrative data. That document is provided to a smaller group – Erik, Kevin, and Katya – those who need it.
Make sure that you get as much information out of your head and into a document. Give your employees what they need so they don’t need to come to you asking basic questions. Do that, and it’ll free you up a bit!
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.