The Brands of Last Century (A #TBT Blog)

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What better way to celebrate Throwback Thursday than to reminisce on last century’s top brands? We said it – last century. It’s crazy to think how quickly technology advances. Although the 90s wasn’t that long ago, the products mentioned below are now considered “retro.” Starting with our beloved brand, Apple, let’s take a look at some of our favorite moments in technology.

1. The iMac G3


The iMac G3 officially started Apple’s branding and is the reason why today’s Apple products have the lowercase “i” before their names. The multicolor, translucent monitors were the first of its kind and made an instant impression on consumers. Apple dominates as one of the world’s most valuable brands, making the iMac G3 number one on our list.

2. AOL

AOL’s brand is so powerful that just hearing the dial-up sound in the video takes you to a time where connecting to the internet was a novelty, and using the house phone became an inconvenience. It was a new technology that gave you the ability to instantly chat with your friends and colleagues, and for many of us, it was the first time we experienced the beauty of the internet.

3. Hit Clips

Being born in the early 90’s, it is hard for me to remember a time without iPods. It brings me back to the days when I had to fast-forward through my Hanson tape cassette, and then press rewind when I went too far. The struggle was real. Hit Clips found its niche while the world was transitioning from CD and tape cassettes to MP3 players. It didn’t matter that it only played roughly 15 seconds of my generation’s favorite pop songs. Hit Clips changed the way we listened to Spice Girls, and made the bus ride to school that much more enjoyable.

4. Gameboy

Though Gameboy may not have been the first hand-held gaming device, it was certainly the coolest, and one that certainly took my peers by storm. This is a brand that connected us to our friends in a time without social media, as we battled it out in a game of Pokemon. It also kept us (and our parents) sane during long trips and family vacations.

5. Ask Jeeves

Before Google was a verb, we Asked Jeeves. Ask Jeeves (who rebranded to just “Ask”) was how we found our way around the web of information. Branded as a personal online, it was notable for its quirkiness and for being one of the first major search engines.

These are all brands that succeeded in making a connection with their audiences, so much that it would only take a few seconds of a noise or a glimpse of their logo to bring back certain memories and emotions. Although some of them are no longer as hip as they used to be (if they still exist), they’ve certainly made our list of technology trailblazers and will forever have a place in our hearts. We salute you, 90’s brands!

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