A vanity URL is essentially a simple and easy to remember website name. We are big fans of buying vanity URLs. You can get them on Google for about $12 a year, and that includes privacy. The reason you would get a vanity URL is for better marketing. For example, we have a webpage within our website that is geared toward marketing our services to lawyers. The full URL of that is something long that we don’t remember – something along the lines of www.thisisarray.com/maketing-for-lawyers. That’s not really short or easy to remember when putting it on marketing materials. Instead, we purchased a vanity URL, www.arraylaw.com, that redirects the user to the webpage that’s intended for prospective law clients. That is much easier for others to remember and it’s easier on the eyes.
There is no limit on the amount of vanity URLs you can purchase and redirect to different pages on your website. At $12 a year through Google, it’s a great buy and a smart marketing strategy.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.