In episode 255 of Journey to $100 Million, Kevin has a trick to share with you regarding client communication.
We have phone calls and meetings on a constant basis with our clients in order to ensure we are doing our job to the best of our ability. But, every other week we send out digital marketing reports to our clients in order to explain the touchpoints, recommendations, and analytics of the campaigns we are running.
Along with these reports, we have one of our team members record themselves explaining all aspects of the report so our clients can better understand the information. Sending these videos not only allows us to get the faces of our team in front of our clients, but also provides us insight on how engaged our clients are by seeing if they have opened the reports.
These video reports have been a great tool thus far. If you are sending an update to a client for a project, ad campaign, or anything at all, you can use tools like Loom to record yourself along with your screen to improve communication. We have been doing this for about a year now, and our clients have given us great feedback on how helpful these reports are!
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.