We measure many KPIs on a weekly basis, and several of them revolve around social media.
For our own brands – Kevin, Erik, and Array Digital – our goal is to post 70 times per week. We’ve posted as many as 196 some weeks.
This quarter we changed our KPIs to be more granular. We track social media followers with our quarterly goal being an audience of 25,500 and we’re well on our way to reaching that stretch goal. We also now track social media impressions with a goal of over 55,000 impressions.
We set goals that are high. What goals are you setting to expand your social media footprint? Instead of just tracking one post at a time, try to figure out your overall social media impact.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.