Should your mobile app target Apple or Android?


Erik Olson

Erik the Founder & CEO at Array Digital. Companies come to us when their software or manual processes hold them back from growing. We automate solutions to complex problems so our clients can compete at a higher level.


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Back in the day there was fierce competition in the mobile phone industry. Apple dominated while Android, Windows and Blackberry were hot on Apple’s heals. Those days have long since passed. Android has dominated for the past six years. Apple iPhones are a distant second in terms of units sold, and Windows and Blackberry are relics of yesteryear.

So when you launch your mobile application, launch on Android for sure. If you can, support Apple too. Hire a company that supports both without having to rebuild the app from scratch (2x the cost) for the second platform.

Array Digital builds mobile applications that are optimized for Android and Apple devices. Tell us about your idea!

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