When setting goals for yourself people may tell you not to set them too high because they will be hard to achieve, you may fail, and you’ll be disappointed in yourself. But, Kevin is here to tell you why you should do the opposite.
We were recently talking about our revenue goals for the coming year and we were considering moving the goal down a bit because our initial goal seemed aggressive. However, we decided against it. In his book, The 10x Rule, Grant Cardone says to never move the target, instead increase the action. He’s absolutely right. Working hard to reach $4 million in recurring revenue and ending up $3.8 million is much better than setting the goal at $2 million and surpassing it by reaching $2.1 million. It puts us that much closer to our initial goal, and that’s where we want to be.
When a goal seems easy to achieve your efforts tend to decrease. When the goal seems out of reach you work your butt off to try and get it. In the end you may not achieve your goal but that’s okay. You’ll be closer to where you want to end up.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.