We are fairly new to the sales game in terms of having a dedicated sales team. For the first couple of years of Array Digital’s existence it was just Erik and Kevin selling our services. We brought on our first real salesperson, Glen, a little less than a year-and-a-half ago. When we did that we implemented some new policies and a sales quota.
Our salespeople are expected to bring in $5,000 a month of recurring monthly revenue. All services that we sell are on a monthly recurring basis, so we expect that our sales team bring in new deals totaling $5,000 a month, every month. We do have a ramp-up period of four months. That means that after a couple of weeks of training they are expected to bring in 25% of their quota in their first month. The second month they are expected to bring in 50%. The third month 75%. It’s not until their fourth month that they are expected to bring in 100% of their $5,000 quota.
We pay our salespeople a salary plus commission on their sales for the life of the account. And, so far these practices have worked very well for us and our sales team.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.