Erik has mentioned many times in this podcast he’s a big fan of Twitter. It’s his social media platform of choice for business purposes. He’s very active on there and over time it has paid off.
Erik regularly has public conversations with people on Twitter but oftentimes it will then move into direct messages. He believes that’s where the magic happens. That’s where leads are created and more meaningful conversations take place.
With so many new followers every day, and many conversations taking place, it’s sometimes hard to keep track of who needs to be replied to. One way he has simplified this for himself is by using Zapier. Erik is a big fan of Zapier for everything it does. He has talked about it on this podcast numerous times.
The way he uses it for his direct messages is he has Zapier create a task for him in our daily task manager (Asana) anytime he receives a new direct message on Twitter. The task contains a hyperlink to the direct message in Twitter. He clicks on the link to take him to the direct message where he can then respond. Automating these tasks ensures he will respond to every direct message, which is important for any entrepreneur looking to get leads.
Think about what open loops you have in your processes and think about how you can automate them in order to close them. Zapier is a great resource for this.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.