In this episode, Kevin talks about letting emotions drive business decisions.
When Kevin meets with prospects or clients, sometimes he can tell that they have an emotional attachment to certain things or concepts. An example is if they want to focus one a specific keyword for search.
But often you should remove emotion and look at the data. Maybe the keyword you’re emotionally attached to is not the best keyword for you. If you look at the data, there could be another and better keyword to focus on. You should pick based on data, not emotion.
Do the research, look at the data, and make a decision after removing the emotion.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.