Kevin made a goal this year to read 100 marketing articles. At first glance that may seem like a big number but it’s pretty manageable.
A couple of mornings a week Kevin looks for marketing articles online. He will read one to three of them at a time and record it in a Google form which then puts it into a spreadsheet. That spreadsheet is tracking how many articles he’s reading. So far he’s up to 17. He is ahead of pace and should easily accomplish his goal by the end of the year.
The benefit of reading 100 marketing articles is to continue to learn more about marketing. Digital marketing is what we do at Array Digital, and there is always something new to learn in the industry. Whenever he finds something that may be useful to the team he shares it with them as well.
So think about your business, think about your goals, and see what you can do to learn more.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.