Whenever we get a new lead or a referral one of the first things we do is qualify them. This entails doing a little research on their company to find things out like how long they’ve been in business, how big or small they are, and if they are in a good position to grow their business. A lot of these things come to light during the 15-minute call that we schedule with every new prospect, but we also do our own due diligence. Not everyone is a good fit; we want to go after the clients that are looking to grow and we believe will be with us for a long time.
So, think about how you can qualify your prospects. The sooner you figure out if your goals align with their vision the better you’ll be.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.