A good part of our monthly revenue comes from client ads spend. This is client money that we use to buy ads on Google and Facebook. In the past we used a debit card to make these media purchases. The debit card was linked to the checking account where all the client ad spend sits.
One day we met with our American Express representative to talk about things. We have had an American Express credit card that we use to pay for things we need for the company. Our representative asked if we use the credit card for our client ad spend. Erik told her we didn’t. She asked him why not. He replied that it wasn’t really our money to spend so he felt more comfortable paying for the ads directly with a debit card then getting a big bill and paying it later. He asked the representative what the benefit would be to use a credit card and she pointed out a kind of obvious fact – that we would accumulate points that could be used for travel.
Since that conversation we now have another American Express card that we use solely for client ad spend. The Google and Facebook expenses quickly add up on that card but the money is always there in the client ad spend account to pay the bill. The points have really added up too. We’re up to about 450,000 points. Those are points we can use to travel just about anywhere for free. It really opens up the possibilities of meeting new high value prospects face to face they are not nearby.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.