Erik has recently gotten a lot of email communications from companies he, frankly, forgot about. These companies are waiting for a sales opportunity and right around the holidays is the perfect time. He was getting flooded with email newsletters that he never signed up for and he unsubscribes.
Here at Array Digital, we have an email newsletter, but we don’t just add people whenever they have some sort of transaction with us. We have a double opt-in so we know that the people we send our newsletters to really want them.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.