In December 2019 Erik started dedicating two hours every morning to write his first book. At the time of recording this podcast episode it is now mid January 2020. Erik has been writing pretty consistently and is up to about 75,000 words in his book. He has a few more sections left to write. The goal is to have the finished book be about 50,000 words so in the end he will have to trim down the book considerably and leave only the best 50,000 words. Once he is done writing he will edit it himself once or twice, trim down on the wording, and then send it to an editor. He anticipates having the book complete by the Summer or Fall of 2020.
The purpose of the book is to chronicle the journey of getting his business to $1 million a year in revenue. This is a major milestone as statistics show that 96% of businesses never make it to $1 million of annual revenue. Not only is $1 million a cool sounding number, but it is statistically very hard for businesses to achieve. Erik wants to help other entrepreneurs by telling the story of what it took to get to $1 million in revenue and the many lessons learned along the way.
This podcast covers many of those points, but the book will go into detail about everything it took to get there.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.