Here at Array Digital we have a lot of written processes. Process is important to us because we’ve seen what happens when we rely on memory or someone doesn’t know the process.
Sometimes team members will ask for an exception to a process. If this happens more than once it’s a good idea to question if that exception should become the norm. If so, it should be documented and then the team should be trained on the changes.
One way Erik has found useful to do this is by making the changes to the written process in “suggestion mode” in Google Docs. This shows the parts that were eliminated and what was added. He then shares that with the team member(s) that need to know about the changes.
Another way is to make those same changes and then record a short video about it using Vidyard, explaining the changes to the team.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.