We do an awful lot of advertising and marketing for our own agency here at Array Digital. When you market for yourself, there's a concept of you can either "build brand equity" or you can "sell." Today on Journey to $100 Million, listen in as Erik shares with you which direction you should head in. There are some companies that are 100% building brand equity, some that are 100% selling. What many don't realize, is that the key is to have a blend between the two.
Recently, we have been constantly giving value by writing articles, producing a podcast, putting on meetups - but ask for nothing in return. What we discovered was everything that we have been doing, has been 100% building brand equity. We decided to inject some sales into our advertisement messaging in order to grow our business from all this value we continue to provide. Give today's episode a listen to find out why it's important to always have an "ask" at some point.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.