In the early days of starting his own entrepreneurial business, Erik did neither. He subleased a room in a bigger office building because he didn’t have a lot of money coming in and he didn’t want to spend a lot of money on overhead.
More recently, when he started Rival Digital at the end of 2020, they asked the question again. Kevin and Erik looked for places to buy but ended up going with a sublease. Rival seems to be going in the same direction as Array Digital: sublease first, lease next, then eventually buying.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.