Not every prospect or lead you get is going to be a fit for your business and that’s ok. You should be saying no when you know it’s the right thing to do. If it’s a client that you won’t be able to perform well for or doesn’t sit right with your team, it’ll work out better for both parties if you say no.

To qualify our needs, we must answer the following yes or no questions:

• Are they in one of our focus industries: home services, law, or medical?
• Are they looking to aggressively grow their business?
• Did they do $2 million in revenue the previous year?
• Are you able to spend at least $5,000/month on marketing and advertising?