Journey To $100 Million

Podcast

Episode  560

Micro content for the win!

Episode Notes

What is better than one big piece of content?  Micro content.

When you create content for your company or brand there are numerous opportunities to turn that into lots of micro content.   What we mean by micro content is taking content and chopping it up into several smaller pieces of content.   For example, this podcast episode is being recorded on video and audio and it’s about 4 minutes long.   That can be kind of long for someone to listen to or watch, especially if they’re multi-tasking.  And, while we want to put out the entire episode for our audience, it’s just as important to create as much micro content from it as possible.  In this case that could be taking a few of the most important points from the episode and  making shorter videos, videos in different aspect ratios for Instagram or Facebook,  or a still picture with word overlays.   All of a sudden we have numerous pieces of micro content from this 4 minute episode.

Creating content is time consuming, and editing it to put out to an audience is too.   Try to find ways you can take content you’re already creating and make several pieces of micro content to maximize it.

About The Hosts


Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.


Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.


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Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.
© 2020 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.
© 2020 Array Digital LLC