Erik started working for himself about 11 years ago. At the time it was just him, a laptop, and his cell phone. All the work he did was done on the laptop or through the phone. Now, 11 years later he is back to just him, a laptop, and a cellphone.
As his business grew, it became more complex. He added employees, equipment, an office, and other tools. But just to get started, all he required were those basic pieces of equipment. Even now, all he really needs to get work done are those same basic pieces. He can work from anywhere as long as he has those.
Many new entrepreneurs believe they need to have everything in place in order to get started. They think they need a detailed business plan, clientele, a lawyer, a CPA, an office, supplies, and lots of equipment. The reality is you don’t. You just need a few basic pieces of equipment and the will to start. If you are in the service or technology field, like many service providers are, this is especially true. Even if you are more of a hands-on service type provider all you really need is yourself, maybe a truck, and a phone. The rest will come with time.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.