John and Ed are part of the founding team that launched Elite Meet in 2017. Elite Meet connects elite veterans with high quality, screened employment opportunities.
To gain traction for their mission, they've had to master the art of getting attention on social media. By testing several different techniques, they have regularly earned tens of thousands of views per post, with one recent post exceeding 100,000 views.
All their social media activity has led to engaged attendance at their events which they run across the country. They even got the attention of the industry's hottest agency - GaryVee's VaynerMedia - which is actively working with them to grow their footprint pro bono.
They will walk us through what has worked for them on social media, and what has not, and how minor tweaks can have profound effects.