Chris Early

Kevin Daisey (00:01)
Hey there everyone, what’s going on? This is Kevin Daisy and we’re here with another episode of the Managing Partners podcast. I am joined by Chris Earley again. And if you’ve listened to our previous episode or recent episode, Chris has joined me and we were talking about another topic about how to outmaneuver the 800 pound gorilla in your market. A really cool topic. Go check that episode out if you didn’t. But Chris was like, hey, let’s.

Let’s riff about something else. Let’s talk about LinkedIn. Me and him are both on LinkedIn all the time and different strategies potentially, but we both feel as important and we enjoy it. And so we’re here to talk to you how you can use it in as, you know, for your marketing or for you as a lawyer and just have Chris share what he does. So Chris, welcome back to the show.

Chris Earley (00:54)
Appreciate it. It’s good to be back. Love what you’re doing. It’s a very nice podcast. So keep doing what you’re doing. It’s very, very good.

Kevin Daisey (01:02)
Well, I appreciate that. you know, it’s, I enjoy it just as much because I get to talk about things I like to talk about, business, you know, marketing, all the things that are related to those things. And so for me, it’s just such an opportunity to learn, talk about, and refresh myself. Like sometimes, have you ever learned stuff where you’re like, can talk about it, but you’re not even applying it. And you’re like, I know I should be doing that. I just said.

told someone else they should do that. And so we consume so much, right? And you go to a conference or you read a book, you go to a conference, a book. If you can apply two or three things, that’s great. And there’s always those other things that you’re like, I wasn’t ready for that. So now I can go back and do that. So it’s just, I can name a thousand ways this is helpful to me to be on this podcast and to have folks like yourself on here teaching me along with the audience. So it’s a win-win.

Chris Earley (01:34)
Hahaha!

Yes. Yes.

Yes.

Appreciate it.

Same, same here brother.

Kevin Daisey (02:02)
So yeah, was every day I get up I get a LinkedIn and there’s a new Chris Earley post The guy’s consistent So and he’s always talking real deep stuff and cool stuff and and people engage with it. So I want to hear from Chris on you know His strategy what he does how it’s helped him. I think that’s important. Like how does it why does it matter?

we were talking earlier before we were like, should we talk about LinkedIn or Instagram or Facebook or whatever? Yeah, I think there’s like, I want to be Instagram famous and just get views or, you there’s different things we could talk about, but I just said, yeah, I think LinkedIn is important for almost every attorney to be engaged with. And so here to learn from Chris and see what he’s got and hopefully it’s helpful to you. So.

Chris Earley (02:56)
I appreciate it. see you on LinkedIn, know, heavy too. think it’s, see Kevin, I see a lot of lawyers seeing that it’s, it’s legit. I’m seeing a lot more of my colleagues, you know, posting, engaging. So I started probably, I’m not, I’m new to the game. I probably started like three years ago and I didn’t really have a plan. I just was like, all right, I see this potential blue ocean. I don’t know if it’s a blue ocean, but I’m to check it out, you know, if opportunity. And.

Kevin Daisey (03:21)
you

Chris Earley (03:24)
I started posting and I got some traction and I think I don’t know the exact date, but two and a half to three years I’ve been posting at least once a day, like have not missed a day and oftentimes, you know, twice a day because I see what it does. The algorithm rewards you, right? It wants you, it wants you to post, it wants you active. If you’re lurking, there’s only so much value to that. But as you know, it gives you such reach at scale.

Kevin Daisey (03:39)
Mm-hmm.

Chris Earley (03:52)
I pay, think it’s 50 bucks a month for the premium thing. I don’t know if it’s worth it or not, but 50 bucks a month, I’ll spend that gladly. I just see it as a, obviously it’s a B2B platform. You’re generally talking to other professionals, but there’s so much opportunity there that even though a lot of lawyers are getting on it, feel like most like, LinkedIn, I don’t really get to that, I feel like it’s.

Kevin Daisey (03:57)
Yeah.

Chris Earley (04:19)
It’s a big opportunity that we can all really take advantage of and broadcast our voice with some good content.

Kevin Daisey (04:25)
A hundred percent. you know, if so, if you’re a lawyer listening, you’re maybe you don’t own your own firm. Maybe you’re just working at a firm. Right. I like to think my audience is folks that haven’t jumped yet. and hopefully the show will help you jump. But, if you’re just lawyer, I think most people are like, well, I just, I update my LinkedIn when I move jobs. Right. that’s traditionally what people do. And I hear people say it all the time. and they just, it’s a job, it’s a resume.

Chris Earley (04:46)
Yeah.

Kevin Daisey (04:55)
And that’s it. but, and if you’re in a position where you just work for someone else, imagine if you were engaged, you post it all the time. You had your eye on what’s going on out there. you had connections with, with people that you would love to work for. I mean, just not even getting into like why use it, how powerful that would be. And I, taught, I taught a high school class. There’s an entrepreneurship class at a high school here, which I thought was super cool.

Chris Earley (05:23)
That’s very cool.

Kevin Daisey (05:23)
And they’re like, Hey, they’re like, can you come in and talk to these kids? I was petrified. It’s like, to talk to a bunch of high school kids. I’m going to get like stuff thrown at me and stuff. and I was like, who here has a LinkedIn account? And they’re just like, what the hell is that? They don’t even know. And so I taught them like, Hey, here’s, know, you want opportunity. You want to go from high school to college, or maybe you don’t go to college or whatever.

Chris Earley (05:31)
Hahaha

crickets.

Kevin Daisey (05:48)
If I had what I have now and be like, you know what, I want to work wherever I want to work. Imagine where you can connect to the CEO or Chris Earley, the owner of this firm, and they connect back and you can literally go, hey, I’m looking for a position, blah, blah, blah. And they’re like, you can literally talk to them. Like, where else can you do that? Right. And so it’s just the access that you can have to move yourself forward in your career.

Chris Earley (06:06)
Right?

Kevin Daisey (06:16)
And then again, that’s just talking about if you’re an employee, right? And how big advantage you could have and to understand what’s going on in the industry and connect with all these other folks. And when someone like me hiring sees that, be like, wow, they’re dialed in. They have lot of connections. So anyway, I just threw that out there real quick before we get into like why we use it.

Chris Earley (06:37)
I’m with you on that, Barriers fall down. You talk about accident, that’s a really good point. that’s so that’s an astute thing that a lot of people aren’t picking up on that. You can reach anyone right very, very easily from your smartphone. But and I would encourage, you know, the high school student to get on LinkedIn and to build your network and to and take because you’re all building a brand, whether you work.

For someone or you employ people whatever it is like you have a brand and this is a great way to amplify your brand and she’s I wish I knew about this high school I would have been all over it better late

Kevin Daisey (07:16)
I’m same as you. think about three, three to five years ago, I was like, you know, I’m going to do this thing. I’m to use this LinkedIn thing and try it out. And I had a mission for a while where I was like, I’m going to figure this thing out. And here’s the pitiful point. This is my, my, my business partner. No, it wasn’t my business partner. He was always like, if you don’t know them, you don’t connect to them and you, shouldn’t be in your LinkedIn. And that was the whole like vibe. And I think that’s still true today a little bit.

Chris Earley (07:27)
Yeah.

Hmm. Hmm.

Kevin Daisey (07:45)
I don’t, if I didn’t meet Chris in person, I ain’t, you know, why would I connect with him? That’s crazy. We threw that out the fricking window. So you know what? I’m going to connect with, I want to connect with because I want to be connected with them. I want to see their content. I want them to see my content and I want to be able to, you know, message them if I need to. And that was the path we took. And I got like 22,000 followers now. I think probably three quarters are attorneys.

Chris Earley (07:49)
Yeah.

Yeah.

That’s great. That’s big.

Kevin Daisey (08:15)
mostly owners, managing partners and here’s my audience, right? That’s, that’s it. So that’s how I met you. I’m pretty sure we met on LinkedIn.

Chris Earley (08:23)
100%. Yeah. And I’m with you because I was talking with a coach who don’t, he doesn’t coach me, he’s a business coach here in Boston, coach for lawyers. And he looking at my LinkedIn profile. said, you’re very, he called it promiscuous, meaning I’ll connect with almost anyone. And I’m like, that’s a good word. am because I don’t know what the heck, there could be an opportunity in Anchorage, Alaska. There could be an attorney in Alaska. I’ve never met. He has a catastrophic case in Boston.

I want to know that guy. want to be in front of that guy or whoever it is. So yeah, I’ll be promiscuous on LinkedIn. I, you know, like you, business owner, family to feed, I can’t make money in the shadows. I want to be out and about. you could, it’s such leverage at scale with, LinkedIn. I’m clearly, you know, the listener can tell I’m very, very excited about the opportunity. think there’s a lot to it, but, yeah, some of us are more private and guarded, but I, know, Kevin, I just.

I just let stuff fly. Like I don’t really overthink it. I’m not gonna say it’s something stupid that’s gonna get me in trouble, obviously, but it’s like, I’ll get pretty real. Anyone who follows me knows I will keep it real. And I find that a lot of lawyers are boring. It’s like, here’s what you should do. I don’t know how to do a will or something. Just like no one cares about, this is social media. be, sorry, let’s have some fun and be social here, right?

Kevin Daisey (09:23)
Yeah.

you

Yeah. See his LinkedIn profile is blowing up right now. There’s her new, new connections.

Chris Earley (09:50)
So, yeah. Hey, are you on Kevin’s Podcast? Sorry, I’m gonna shut that bad boy down. All right, that’s off now. So.

Kevin Daisey (09:59)
How’d you get on that show? You’re exclusive.

So

I, so a hundred percent. I mean, let the barriers down, right? That’s what we did. Like literally had people going, dude, you can’t be connected to these people. Like they’re not, you know, like you gotta get rid of your connections. Like literally pair them back. like, so we just went the opposite direction. And so the other thing is, you know, not the mission, yeah, the connections and opportunities, almost all my podcast guests I’ve met through LinkedIn or somehow, or I messaged them to have them on LinkedIn.

Chris Earley (10:23)
now. Good.

Kevin Daisey (10:38)
I mean, onto my podcast. it was out of the conversation and I can do that at scale too. Not me personally doing it, but VA that’s like, Hey Chris, I was the podcast. if you’re interested, let me know. don’t even, is this a can message? It’s also very short and it’s, it works very, very well. It just leaves enough intrigue. like, Hey, sure. And then I go, Hey, here’s what it’s about. I don’t know you yet. Let’s chat.

Chris Earley (10:46)
Great. Yep.

Yeah.

Kevin Daisey (11:08)
If it’s a fit, we’ll go from there It leads to lots of conversations, which is amazing clients and guests and relationships like I have here with you, so This is super powerful and then you just said you post real stuff and you post all the time you get to ask Everyone your their opinion you get to throw something out there and see what comments come back in and

Chris Earley (11:25)
yeah, yeah.

Kevin Daisey (11:35)
they support what you’re saying or maybe they don’t. Maybe you have help or need a question. Imagine having a whole group of people that you’re to say, what do you think about this? You know, or whatever it is, whatever challenges you’re having, there’s so many positives to it.

Chris Earley (11:38)
Mm.

100%. Then I talk, you know, I talk to lawyers all the time, Kevin, about LinkedIn. And I always say, you you can’t put these likes and engagements in the bank. Like we can’t, you know, that doesn’t help our business from a financial standpoint. However, it’s the, it’s the bigger picture. Relationships, there’ll be referrals, connections, speaking opportunities. I’ve realized from this, it’s just like unlimited. So I feel like it’s this wheel. You keep spinning it, it gets faster, grows in momentum.

One thing that I, so, you I lean into my story because I’m just an open book and I find vulnerability, you know, we’re all human beings. can matter what, you know, if you’re into digital marketing, if you’re into law, if you’re into both, whatever it is, vulnerability cuts across every profession, you know, since we’re humans here. So when I’m vulnerable, people identify with that because I think when you’re vulnerable, you’re showing strain and people are like, the dude had the

And courage to say that, you he just completely exposed himself in terms of his vulnerabilities for the world to see. And I that’s just the way I played. I’ve I have found new team members just had a trial attorney, a great guy found me on LinkedIn. Like the opportunities are endless. You’ve got to do the work like it’s it’s hard. It’s easy, but it’s hard. You take five minutes a day. Right. And I don’t just like

diary of the mouth, post something. I think about this stuff, because I want to give value, because then people are going to just tune you out if you don’t give them value. Typically what I’ll do is I’ll batch, I’ll write five to seven posts and then schedule them. I post at 6.30 in the morning every day. doing that for a long time. And sometimes twice a day, but it’s hard stuff. you see trends.

And then, and you know, you’re a digital marker. This I believe helps with SEO, perhaps local search, because you’re more prominent, you’re getting these social signals. So I feel like that catches fire too. helps your SEO. There’s like so many things that sort of, you know, work with this one tiny but massive platform. Is that true? Is there like a benefit with SEO or no?

Kevin Daisey (13:56)
yeah.

Yeah. Well, if you look at, like your, your Google business listing for your law firm, you’ll see a Google automatically links in your Facebook and your LinkedIn, all these things are kind of like sub. So Google is looking at all of these signals out there. Who are you? Do people know who you are? Are you who you say you are? Is there a trust factor there? one thing that would say that you can do out there if you’re listening or even Chris.

Chris Earley (14:32)
Yeah.

Right.

Kevin Daisey (14:54)
One thing is a hundred percent index and SEO is articles. So if you have a news, there’s a newsletter feature too. Now I use it. So I have a newsletter that goes out every Thursday, which would, you know, the next Thursday that, you know, when Chris shows come out, this show right here, it’ll feature Chris. It’ll be a whole newsletter with our latest episode, blog articles, some of this stuff like that. Well, that also runs out to my 3000 subscribers in my LinkedIn newsletter.

and then articles in LinkedIn get indexed on Google rapidly. mean, I’ve, we’ve come up as featured snippets for like, yeah. Yeah. So LinkedIn articles, I mean, LinkedIn is massive with a huge domain rating and you’d be surprised I can search and find a feature snippet from an article that my website can’t even get. So, yeah, there’s all kinds of, of signals out there for this kind of stuff. And,

Chris Earley (15:32)
Really?

Yes.

Kevin Daisey (15:55)
Whether it’s your business pages and things like that. LinkedIn, personal pages. Your business pages are not gonna fly off the rails, right? Your personal page, Chris Earley, they wanna follow him. They wanna follow me. So if you have a business page, it’s great to have it updated, but don’t put all your time there.

Chris Earley (16:13)
It’s good to know. Yeah, you just taught me. I do a lot of newsletters. I didn’t realize that there was like a function. I have no idea about that. I just would do a newsletter as a post as like a document, which I would look kind of funky.

Kevin Daisey (16:24)
There’s a newsletter, newsletter feature. And when you, when you add the newsletter, you can start your own newsletter. mine had, mine’s called the managing partners newsletter. And I got a logo in there and it’s got, I got almost 3000 subscribers and I get like a things like, Hey, you got five new subscribers this week, but it’s all in LinkedIn. So it’s separate from my email list. And so I’m building up both of them. I’m building up both of those and I can push those out.

Chris Earley (16:36)
Okay, yeah.

Right, right.

Kevin Daisey (16:52)
in different places. so definitely something if you’re a lawyer that’s writing a newsletter, you’re trying to build referral partners or you send out like a printed newsletter, you should definitely have a newsletter on LinkedIn and try to hit people from different angles. Same content. Yeah.

Chris Earley (17:06)
No, that’s really cool. That’s super cool. I’m gonna start doing that. So maybe you already do this. On my profile, I have a link directly to get on my email newsletter for attorneys. And so people, it’s a sign up for my newsletter. So it’s just for attorneys. That’s a low hanging fruit right there. Just always trying to have that on display. So people just quickly sign up. But just, cause I wanna carry on that conversation off of LinkedIn too. I don’t wanna just.

Kevin Daisey (17:33)
Yeah.

Chris Earley (17:33)
be relegated to that channel. want us to take it off there as well. But LinkedIn, so this is a minor little thing, but I feel like it’s actually pretty valid. They say with LinkedIn, you have a, so I don’t think video does that well on LinkedIn. For some reason, just, my video posts don’t do well. If you have a link that you’re linking to, they say you should put in the comments. I don’t know why, because LinkedIn doesn’t want in the body, because that’s gonna take people off.

Kevin Daisey (17:50)
soon.

Chris Earley (18:00)
platform entirely. I don’t know that’s valid, but

Kevin Daisey (18:02)
It’s pretty valid across every platform. So LinkedIn being one of them. They don’t want to promote a link off of their site. They want people to stay. Same with Facebook. Same with Instagram.

Chris Earley (18:10)
Right. But people do all the time. They put the link in the post and I did this for forever.

Kevin Daisey (18:17)
Yeah. Yeah. I mean, some people have said, well, they’re probably smart enough to know that’s in the comment too, but, this is safer bet safer bet to do that. So what I do is I might post an article on my, my newsletter, kind of the function, or you can just do normal article. That’s fine. And then put your link in the article. So you can say, Hey, here’s, I wrote this new article and just post like a abstract and say, Hey, to read my article.

Chris Earley (18:22)
I know, I know. Yeah.

Kevin Daisey (18:47)
And you can put your link in the article that goes, Hey, if you want to read like the full blown version, or you want to it from a newsletter, to get more articles like this, you know, go here. So you can do that as well.

Chris Earley (18:57)
Yeah, those are social. Those are SEO signals, right? For Google, you’re this.

Kevin Daisey (19:01)
Those LinkedIn articles get indexed and they are searchable in Google. Not like your profile, you know, your profile is too, unless you’re like private, but yeah, but I guess more. Yeah. Yeah. Google will index it. Yeah. As well as your social.

Chris Earley (19:07)
Wow.

Yeah, when I Google it.

If I Google myself, is like the second search result. I mean, it’s just massive. And that’s why I don’t understand, Kevin, why not everyone is like taking advantage. And I think a lot of this, it is definitely a lot of work. I don’t want to just pump out boring stuff. I’m not going to do that. So I hold myself, know, certain standard like, hey, put stuff, good stuff out there. My name’s on it.

Kevin Daisey (19:21)
Yeah.

Chris Earley (19:40)
but also I think it’s more to be social. So if someone’s commenting on your stuff, and I know you know, but I just wanna highlight, if someone’s commenting on your stuff and it’s crickets, you don’t respond back, you’re being kind of antisocial and it’s a social platform. So I think the algorithm will sort of punish you. So oftentimes I will, when I post something and I see engagement, I try to respond as quickly as I can because that’s a signal that I’m responsive. This is a engaged piece of content.

Kevin Daisey (19:55)
Yeah, for sure.

Yeah, no, you’re right. And I do this almost default like on Facebook, which my favorite Facebook is my personal Facebook. All I’m connected to tons of lawyers. I have private groups and stuff like that, but I don’t, I don’t think of it as like an Instagram type of thing. So, but man, someone, I thought if it was my birthday and people will be like happy birthday and I got to go to Spronto all of them and say, thanks. Like, it’s like a curse or something. I’m just like, thanks. Thanks.

Chris Earley (20:31)
I know. Yeah, I know. It’s hard. Thank you. Thank you. you. you. but that’s all.

Kevin Daisey (20:36)
But it’s like, wow, do I really need to do this? Do I really need to do this? It’s just like habit at this point. But yeah, you want to engage back. want others to see that. Hey, when I comment on Chris’s post, he’s actually, maybe he had a, it’s AI or maybe it’s his assistant and he’s not even behind that. And that’s the case for a lot of people.

Chris Earley (20:59)
Yeah, I have a friend, a fairly high profile lawyer. He’s just too busy to comment. So he has someone engaging with the content responding and he called it buying back your time. I thought it was interesting because LinkedIn takes time, right? these, it’s a lot of, again, a lot of work, a lot of time, but I really feel like it’s worth it. Five minutes a day. You never know what could come of that, man. It’s like unlimited opportunity.

Kevin Daisey (21:12)
It does.

Well, here’s the reality. thinking about SEO, right? Which is a world I play mostly in and, imagine they know who you are and they Google you. LinkedIn is probably going to come up before your website in some cases, especially if you don’t engage in SEO. And so if you’re an attorney that you, spend time in the community, you try to get your name out there and people are actually Googling your name. and I, you know, I see firms all the time. I can show them what attorney gets Googled the most in that firm. And it’s kind of funny sometimes I look at it.

Chris Earley (21:40)
Yep.

Kevin Daisey (21:53)
But imagine your LinkedIn comes up because you’re not, maybe you’re smaller or solo or whatever. Then that means they’re going to go to the LinkedIn potentially. And then you’ve not posted anything. You haven’t engaged in anything. You haven’t talked about your expertise. then now that’s their impression, right? Versus, man, this guy is super engaged, tons of followers, posts a lot, has articles on all kinds of things. So he’s engaged.

Chris Earley (22:01)
Right?

Kevin Daisey (22:21)
You know, he’s up to speed with, with technology and what’s going on in the world. And so that LinkedIn might be, you know, your first shot at first impression, or if you’re looking, if you’re a lawyer working somewhere a hundred percent, I mean, yeah. How are you contributing to, and how are you bringing value? Right. I know for me, if I’m going to hire a marketer and they have zero LinkedIn.

Chris Earley (22:25)
Yes, yes.

100%. That’s a great point. They’re gonna check you out. Check you out. Yeah.

Kevin Daisey (22:51)
and they don’t have social media platforms later. Okay, you know, yeah, like how can you bring value and why you not doing this yourself, you know?

Chris Earley (22:53)
Deal breaker.

No, question. And we talk about B2B, it’s a B2B platform, but I look at it as B2C because I connect with my old clients and I’ve get referrals from old clients because they keep seeing Chris Shirley’s name pop up. So if God forbid they move and my newsletter is not getting to them anymore, well, at least I can hit them on LinkedIn with something hopefully half valuable.

And it’s not just lawyers, You clients, speaking opportunities have sprang from, you know, in Massachusetts or outside of Massachusetts. It’s just a great opportunity. But I’m gonna be honest, I think a lot of people are too lazy to really do it. I know I have some friends that work it hard, like myself, but most are like, I can’t find the time. But I feel like it’s kind of remiss not to. It’s just, it’s right in front of you.

Kevin Daisey (23:50)
It’s just like, you know, if you want to work out, you got to put some time in the morning to do it. If you want to work on your goals, you got to get up and write them down and write them down before you go to bed. If you want to, you know, so it’s just, yeah, it’s something you have to, put some time towards, but I think, I think for this episode, it’s like, Hey, is it important? I do it or not? That’s anyone listening. I don’t care who you are. You be, you should do it. And, and maybe, know, other platforms, great. They have different purposes and those can work for different things.

Chris Earley (23:53)
Yes. Yes.

Kevin Daisey (24:20)
but I just feel LinkedIn is, so many benefits that I’ve gotten out of it. And just imagine if you’re just local, right? You can connect with, you can connect with all the leaders and powerful people in your town and just, they’re, they see your name. They’re connected to you. You know how many. It happens all the time. I get lawyers sometimes like, I feel like I know you. They’re ready to sign up with us. Like, yeah, I don’t even know that they are. they listen to podcasts, they see the videos, they see posts.

Chris Earley (24:27)
Yeah

They feel like they know you. You feel like you know them.

It’s awesome.

Kevin Daisey (24:49)
They say, you’re connected with so and so and so and so and so and so. then their trust and brand kind of starts attaching to me, right?

Chris Earley (24:57)
Yes. 100%. Trust clues. This guy, Kevin, must be a decent guy. He knows John and Sally. I like John and Sally, so I want to check him out. do business with Kevin. think that’s a fantastic play. And one other thing is you can repurpose content either from a different platform onto LinkedIn or from LinkedIn onto a different platform. And we take it a step further where we haven’t, you’ve heard me mention, I just said earlier, we have an attorney newsletter. We also have a client newsletter.

Kevin Daisey (25:09)
Yeah.

Chris Earley (25:24)
So I try to post stuff, not to be cheesy, but inspirational stuff, like struggles, because when I post about my struggles, that resonates, not when like, check out this review. I learned from someone years ago, don’t post like, happy Fourth of July, or like, happy Columbus Day. We all know it’s Columbus Day or Fourth of July. It’s a waste of bandwidth. You only have so many opportunities on social to make an impact. So say something that really pushes the conversation, that gets people.

Inspired like how you fell on your face how you got up like that’s my stuff. That’s the language So I sort of developed my corner. Okay, if you like it great if not, like it’s all good then It’s I’m not offended at all But like I’ll take that content something if something performs on LinkedIn. I’ll put that on my client Weekly email blast to like former clients existing clients because if you have a winning piece of content Why should that just be siloed in one place like leverage that bad boy in?

see expand the reach of it, you

Kevin Daisey (26:24)
That’s a great point. yeah, LinkedIn vulnerability, those things that will work really well, it’s different than Instagram. Everyone’s rich and wealthy and having a great life. That’s a totally different situations, but I just try, you know, I’m just going through all the freaking crazy like benefits. Like I’m on a local, city board for Virginia beach, Virginia. Like when I come on that board, they’re like, damn, Kevin, there’s freaking everybody looking at his LinkedIn.

Chris Earley (26:35)
right.

Nice.

100 %?

Kevin Daisey (26:52)
All the time. is weekly, weekly almost just happened this morning, seven o’clock this morning, my business partner. Hey, this guy who runs like this company wants to meet this guy. He’s a lawyer and I bet you know him or you’re, it looks like you’re connected to him. He would like the introduction, you know, so all the time I have people go, Hey, Kevin, I’m looking to get a job. These are like friends. Like they’re like, I need a new job or whatever.

Chris Earley (27:18)
Mmm.

Kevin Daisey (27:20)
I saw that you’re connected to Bob or Sally or John or whatever. And I, all the time will be like, let me look, have we shared, have we shared messages? Like how well do I know them? And here’s the thing. Sometimes I’m like, you know what? don’t really know them, know them, but guess what? I’ll still reach out on your behalf because I don’t, I’m comfortable with that. I don’t give a crap. So, and so that happens literally weekly where.

Chris Earley (27:28)
Yeah.

Same, same, same.

Kevin Daisey (27:49)
My LinkedIn is like someone’s used to be like, Hey, Kevin knows them. It’s like, so, and in the legal industry, obviously this happens all the time too. You know, I got lawyers around the country that I’m connected with. And so, that’s awesome. Use me as a resource. I want to be that connector, you know?

Chris Earley (28:04)
Very powerful, very powerful. And look, if you can’t post once a day, that’s cool. Post once a week, like do something to get out there and be social with your fellow connections, fellow professionals. But I have to say it again, don’t be afraid to get real. Don’t be boring. People will, they will ignore you, right? Just, it’s something that’s helpful, that you find that’s helped your career.

Kevin Daisey (28:26)
Yeah.

Chris Earley (28:32)
to get, because we all struggle, we all relate to that, we all understand that universal truth. So how have we gotten over something? You my story is different than your story. so that doesn’t mean we can’t exchange, give value to one another.

Kevin Daisey (28:46)
Yeah. I think, know, the, the good people, the veterans on LinkedIn, they’re literally, they like helping people and posting on and commenting and adding their hair’s what I think, or maybe you should try doing this or, know, they’re there to help us almost like a, it’s like a big mastermind.

Chris Earley (29:04)
Absolutely. You could learn so much stuff. There’s so many resources. You talk about newsletters, articles. But one thing I’ll talk about authenticity, people can sniff out inauthenticity. So you can’t fake this stuff. The more real you are, the more I think it resonates. People pick up on that. But you can’t like fake this stuff. No matter what your story is, keep it real with that. And don’t try to fake it because you’ll be exposed. People will see it.

Kevin Daisey (29:27)
Yeah. so, you know, another thing I just thought about too is like, you know, say, know, you’re like, well, I don’t know about followers and, building up all these, metrics and lakes and all that stuff. you know, I just, lawyer I’ve met, at GLM, Tim, what’s his name again? we’re off. Great guy. Went to the gym with him, hung out with him and I messed up his name. Sorry, Tim. he’s like,

Chris Earley (29:47)
Semmelroth, great guy, out of Ireland. Yep.

Kevin Daisey (29:56)
crazy about his referrals and his personal injury, right? His referral partners, other attorneys, other law firms that don’t do what he does or can’t do what he does, whatever. Imagine on LinkedIn, like I just had a law firm that didn’t sign with us. They didn’t become a client and I saw his post and it was something he posted about. That was some, some cool news that he had to share. And I was like immediately like, Hey, how’s everything going? So I have a lot of, I do a lot of DM and like messaging. It, he brings up top of mind, Hey,

Chris Earley (30:23)
Awesome.

Kevin Daisey (30:26)
How are you doing, man? How’s business going? Chris, hey, you want to record another episode? Sure, no problem.

Chris Earley (30:31)
And that’s what we did. That’s what we did here. Totally.

Kevin Daisey (30:33)
All through LinkedIn. it’s, you know, it’s almost like my other inbox. but people I might forget about, see, and I go, what are they up to? And they go, Hey, Kevin, you want to speak of this thing? Or, would you come on my podcast? I mean, it’s just an infinite amount of opportunity. I’ll do it all. Let’s go. You can, yeah. So you can just design it honestly, to like the crowd you want to be around.

Chris Earley (30:38)
Yeah, that’s right.

Hahaha

You’re like, hell yeah, I will.

Kevin Daisey (31:01)
And they’re going to see your stuff and they’re going to engage with their stuff. it’s like, you’re literally like telling the algorithm, like here’s who I want to see my stuff and, and vice versa. And yeah, but you got to engage with it you got to some time in it.

Chris Earley (31:15)
You gotta work it. You’ll get what you put into it, you know? But it’s not easy, but it’s worth it.

Kevin Daisey (31:20)
Yeah. It’ll pay off. It’s funny. I was like, some people like, my feed’s like full of all kinds of stuff. Well, that’s because that’s who you’re following and you get connected with and control that crap. You can control that. I can see Chris’s stuff every morning. It’s like, you which is cool. So yeah, it’s worth it. So if you’re, if you’re not sure about it, you’re worried about it, or you’re just thinking that this is not for me.

Chris Earley (31:29)
Right. That’s what you get.

Thanks, man. I appreciate you, man. I do.

Kevin Daisey (31:50)
happy to reach out to me or Chris. but I guarantee, guarantee LinkedIn is not going anywhere and it’s only getting better and it’s, it’s going to pay off. if, if you don’t want to be the one jumping around on a camera, like on Tik TOK, this is probably a better place for you to hang out.

Chris Earley (31:53)
sure.

No.

Very worthwhile. I think Microsoft purchased it at some point not too long ago. So Microsoft, they’re not messing around. So they know what they’re doing, feel like. Yeah, just a couple, but definitely.

Kevin Daisey (32:14)
They got a couple dollars.

Yeah, it’s just, it’s a good place to hang out. so if, again, I think if, if you’re attorneys, like I talk to lot of attorneys, like, I’m not going to get on tick tock or Instagram. They just don’t feel comfortable with that stuff. Sometimes, LinkedIn is the professional version and it’s the place again, where you can, you can get so much value out of it. If you’re willing to give value. Yeah. Yeah. It’s definitely a given receipt. You you should give, give, give, right. And it’ll, it’ll pay off.

Chris Earley (32:39)
Give it a try. least try it.

Yes. You got that, it’s all right, man.

Kevin Daisey (32:51)
Well, everyone, thank you so much for tuning in again with me and Chris. follow Chris, if you’re not already. And if, you can’t find him for some reason, he should be tagged in this post on LinkedIn. you’re listening, watching on LinkedIn, cause we live on LinkedIn. but if you’re in your car, you’re on audio and get back to your office, look Chris Earley up and that’s E A R L E Y.

Chris Earley (33:04)
Hahaha!

Sweet.

That’s right, call Earley before it’s too late. Yeah, that’s right. We just got a trademarked. It’s official. Yeah, so we got that protection. So we’re excited. That’s right. Hey man, I appreciate it. You’re crushing it, dude. I love the podcast. I’m telling you, I listen all the time. So keep doing your thing. I love it.

Kevin Daisey (33:21)
Yeah, what does your billboard say?

Call Earley before it’s too late. I like it.

Well, I appreciate you coming on to share what you know and what’s working for you as a lawyer and sharing that with others. So hopefully they can get a leg up and learn from you. everyone, thank you so much for tuning in. Let’s connect on LinkedIn and we’ll see you on the next episode. Later.

Chris Earley (33:53)
Thanks Kevin.