In our fourth installment of Tactical Tuesday our host, Kevin Daisey, sits down with Array Digital’s Digital Advertising Strategist, Brian Cole, to discuss Google Ads and hone in on Google search keywords.
Throughout the show, Brian & Kevin discuss the importance of negative keywords and how they can help filter out irrelevant search terms.
This episode also emphasizes the importance of tracking conversions and optimizing ad campaigns to maximize performance. Together, Brian & Kevin highlight the importance of organizing keywords within ad groups to provide a better user experience & drive results.
Be sure to tune in every Tuesday at 12pm Eastern for a brand new Tactical Tuesday!
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Get excited for our third installment of Tactical Tuesday!
Tomorrow at 12pm Eastern, I’ll be sitting down with Brian Allen Cole for an in-depth discussion on optimizing your Google Ads campaigns.
Be sure to tune in for actionable tips and expert advice on making the most of Google Search!
The Managing Partners Podcast
