Daniel Izquierdo

Daniel Izquierdo (00:00)
I Was pulled over ultimately. I was charged with a criminal traffic violation of reckless driving So here I am 18 years old high school senior my whole world and future ahead of me and I just got popped

Kevin Daisey (00:18)
Hey there everyone. Welcome to another episode of the Managing Partners Podcast. This is Kevin Daisy and today I have a new friend that I met down in Phoenix, Arizona. I was there for the Great Legal Marketing Summit that’s put on by Ben and Brian Glass. If you’re not familiar, I would definitely check them out, but they’ve been helping law firms grow and be successful for many, many years. Great event, but check out GLM.

They have a mastermind and offer a lot of different things to help your business. But I met Daniel and we went out to dinner and, you know, it was in a lot of learning sessions, same as he was, and just a great event and great content all around. But yeah, I had a good time meeting Daniel and having some good food and definitely want to have him on the show to talk about his unique story.

And Daniel has a criminal defense firm down in Florida, kind of near Miami. was a Coral Gables, I think. Daniel.

Daniel Izquierdo (01:19)
Yes,

Coral Gables, is just another one of the 60 some odd cities and municipalities within the greater Miami area. Coral Gables happens to be right smack in the middle for the most part.

Kevin Daisey (01:32)
That’s right. So yeah, there’s a lot going on around Miami. you gotta be specific. But Daniel, welcome to the show.

Daniel Izquierdo (01:40)
Thank you, Kevin. Thank you for having me. I had a lot of my friends on the show, so I’m excited we got to connect in Phoenix, and I’m really looking forward to doing this.

Kevin Daisey (01:49)
Hey, I appreciate it. It’s such a cool community of attorneys. And a lot of times they have people that like friends are like, Hey, you talk to attorneys all day? Man, sounds, it sound too good at all. it’s some of you guys are all right. So I’ve met so many great people and attorneys, every attorney I know they’re there to help people.

Daniel Izquierdo (02:03)
Some of us are alright man. Some of us are OK.

Kevin Daisey (02:14)
You they, they have, they’re passionate, they care. And so they usually have a story that, you know, aligns with where they’re at, like why they became an attorney. And that’s very common that the attorney’s had a pass or a background or something that kind of led them to wanting to be an attorney. so, so I want to kind of, you know, dive into that and, know, you have a unique story and Daniel is.

You know, how he uses that and it’s part of him, his brand, his marketing and how you can do that. Everyone’s got a unique story and you need to bring that forward and be yourself. So, Daniel, let’s kick that off and, you know, tell us your story and we’ll just kind of riff from there.

Daniel Izquierdo (02:59)
Awesome. Thanks again, Kevin, for having me. So really law school for me, once I realized that the childhood dream was over and I wasn’t going to be on a baseball card. So the only thing left was to never have to cut my own grass. Those were two big things. When I got a little bit older, I realized I want to be on my own baseball card and I never want to have to cut my own grass. Well, the baseball card, we just fell short. The grass thing, we’re doing good. But

You know, being an attorney was always one of those things that I felt like I was destined to do or was inevitable for me to do. You know, I was born in Miami, first generation, you know, first generation American, Cuban immigrant family. Obviously, you know, most people are familiar with the story there of the government and what went down. And, you know, I was just brought up in an environment to kind of be

conscientious of what’s right and wrong and government overreach and powers and all these things, right? So I always felt like being an attorney was just where I was going to end up. That was step one. Step two, obviously I always wanted to be in court. Something about criminal defense just really, really spoke to me. And then when I was a senior in high school, I was set to attend Florida State University the next year. I was running late for class.

I was probably driving in ways that I shouldn’t have been driving that morning on my way to school and lo and behold I Was pulled over ultimately. I was charged with a criminal traffic violation of reckless driving So here I am 18 years old high school senior my whole world and future ahead of me and I just got popped

with a Misdemeanor I was charged with a crime thankfully the officer didn’t

Put handcuffs on me and haul me off to jail that morning. So I did the walk of shame into homeroom with my like ticket and You know teacher let me in, know should any or make me get a late pass and she’ll remain nameless to protect her but I You know from there I had no idea what to expect Right. Here you go. You’re charged with a crime kid. You have a mandatory court appearance something will come in the mail and

Kevin Daisey (05:14)
Mm.

Daniel Izquierdo (05:16)
You know, we go down to like the neighborhood attorney that had done a bunch of tickets for my grandfather and he hires them to represent me on this criminal traffic violation. And I mean, here I am, right? I don’t know anything except I’m charged with a crime and I can face jail time. And really what I’m concerned about is my future first and foremost, like that everything I just do go down the drain.

Is FSU gonna rescind my admission? I mean, what the hell’s gonna happen? We pay this lawyer a bunch of money. This was 25 years ago. And I show up to court and the guy’s not there. They call my case. I walk up to the podium by myself. I get the offer from the prosecutor by myself. And I say, well, I’m supposed to have a lawyer. don’t know where they are. So they said, all right, have a seat. We’ll pass it.

Kevin Daisey (05:44)
Mm.

Daniel Izquierdo (06:10)
And I don’t know how much time goes by, but some guy walks in, starts calling the gallery like, Izquierdo, Izquierdo. I’m like, hey, it’s me right here. And the guy says, hey, I’m here, I’m your lawyer. I’m thinking, well, you’re not the guy we hired, but I don’t know any better. And I said, they already called my case. They gave me an offer. He goes, well, what do want to do?

And that this was probably my reaction, but 10 times worse. And I said, well, I, I don’t know, you know, what can, what can we do? Maybe I would like to do less traffic school. Like I, he’s like, all right, that’s what you know. And I mean, within five minutes, I was out of there, something on my record. Thankfully it wasn’t a formal conviction. You know, I had to pay a ton of fines, do all these, you know, conditions and.

Kevin Daisey (06:55)
Hmm.

Insurance

probably went up.

Daniel Izquierdo (07:00)
Yeah, probably. I mean, you when you’re 18, 19 years old, do even pay for those things yourself? you know, I mean, thankfully, you know, I went to school, went on with my life and eventually, you know, after coaching high school baseball, teaching English for a few years, I found my way in law school and I launched my practice from the get go upon graduation and, I kind of knew this is what

Kevin Daisey (07:25)
Nice.

Daniel Izquierdo (07:27)
I was meant to do within the legal space. I was going to stand up for those that were being prosecuted by the government, people that had the most to lose, their liberty, their reputations, their futures, their families. just curiosity, I go to the courthouse and I pull my case and I became so upset knowing now what I didn’t know then.

it was such a beatable case. but it, it, it, really stuck to me or stuck out to me is not so much the result, Kevin. was the way that I was treated, by that attorney. And I kind of vowed to never treat one of our clients that way. I don’t want one of our clients feeling like.

Their life is in shambles. Their life might be crumbling before their very eyes. They part with their hard earned money. They put their trust in someone and then they are made to feel like they are, I mean, quite frankly on that proverbial island by themselves. So that’s really kind of what drives my approach to how I want to run the firm. And it’s

Kevin Daisey (08:36)
Not knowing what’s gonna happen.

Daniel Izquierdo (08:46)
Look, there’s a lot of good criminal defense attorneys, especially in Miami. But that’s just one piece of the puzzle. Because at the end of the day, they’re hiring you to get them that result. And there’s a certain level of service and deliverable and connection, which that’s how you separate yourself. And thankfully I had that experience because now,

It allows us to approach the practice of law and delivering this service in a completely different way. And I don’t hide the fact that I’ve truly been in their shoes. It was embarrassing at the time.

And a lot of times client come to us and say, you know, I’m embarrassed. I was made to feel like a criminal. Like what’s my family gonna think? And I say, whoa, listen, like.

Anybody could be in the wrong place at the wrong time. Anybody can make a mistake. Anybody, you know, law enforcement can overreach, misinterpret something. This is, this doesn’t mean you’re a bad person. This just means you’re in a bad situation and I’ve been in your shoes. So there’s no need to feel that way. Let’s see how we can get you, you know, to the other side of this. and, and I, I’ve never been afraid to use that in my

you know, in any kind of marketing and communicating with clients because at the end of the day, you have to connect with them. You have to build a relationship. I mean, they’ve put their life in your hands and you know, going to court and doing the work is just one part of it. And as long as you’re qualified, I think that is probably the least of it because when they hire you, that’s, let’s be honest, they’re hiring you for the results.

Kevin Daisey (10:27)
Yeah

Daniel Izquierdo (10:32)
It’s the experience and all the other stuff that is secondary. And apparently, I guess, life wanted me to double down on this story because at the end of 2017, a month after my first child was born, I find out that one of my immediate family members, somebody very, very close to me, was under federal investigation.

and ultimately was charged with a federal crime and served time in federal prison. this is something that for one reason or another is just kind of entrenched in my story. I’ve experienced a criminal justice system thankfully for something just serious enough to get my attention, but not serious enough to

you know, to really derail much in my life. and, and like I said, you know, life’s a funny thing and karma’s a bitch and here let’s double down. And now you’re going to basically watch an immediate family member get charged with a federal crime, go to federal prison. so, so really I’ve kind of dealt with this system from all angles. I’ve been a defendant, I’m a criminal defense attorney, and I’ve been, you know, a close relative of somebody that

went through the system and now I’m the one, you know, figuring out visitation, how to send money to this person. I mean, it’s wild. I could have never imagined this weird, interesting twist of fate. But I feel that it kind of makes me better for it. It makes me a better lawyer. It makes me a better leader. And I don’t shy away from it. I tell clients all the time.

This isn’t just some BS spiel. This isn’t some pitch like I have truly been in your shoes Not just because I’ve been doing this for 57 years professionally. No, I’ve actually experienced it and and I guess the real lesson there right the purpose of our conversation is You know, we hear it all the time If you’ve read a business book if you’ve gone to a conference if you consume any kind of content people buy from people

people are buying your story. They’re not buying where I went to law school or how many years I’ve been doing this. They’re buying your, yeah, you’re right, like the ratings badge, like, distinguished lawyers. Like they don’t, I don’t know that they even look through that, right? Like the amount of stress they’re under when they’re searching for a lawyer is just out of this world insane.

Kevin Daisey (12:51)
or a super lawyer badge.

Daniel Izquierdo (13:07)
And and they’re just you know, they’re firing up Google. They’re asking for recommendations that they’re verifying you and I don’t know that they’re really Yeah, I don’t know that they’re really doing the deep dive. I think at the end of the day I have a problem Do I think this person can solve my problem? And and I think you need to be able to connect with them Because at the end of the day they’re buying from people they’re buying the story

Kevin Daisey (13:14)
trying to connect with someone they like.

Daniel Izquierdo (13:36)
And you know, I, I love obviously getting great results. I love the five-star Google reviews from clients, but if I really had to pick one thing, it’s when a client says, you know, you were so approachable. were so relatable. I feel like I connected with you immediately. You got me. because I know that that’s genuine because you can’t fake that.

Kevin Daisey (13:44)
You

Daniel Izquierdo (14:01)
And I think that just comes from my story and being an open book with them and really letting them know they’re in the right place. Like we know exactly what you’re going through and we got you.

Kevin Daisey (14:12)
Well, so, but some of the ways Daniel’s done that well too, is if you go to his website, he’s got photos of him and his team. He’s got video all over the place. So video of him talking about his story and building that connection. so, you know, if, if you have a good story, but you can’t find it or I can’t hear you or see you speaking it. And it makes it hard for them to connect with you with a website that’s just text or.

Daniel Izquierdo (14:32)
Mm-hmm.

Kevin Daisey (14:40)
No imagery or no video. Social media is important for that reason too. People can see you, connect with you, see who you are. So yeah, you guys have done a good job of making that connection with the things that you put out there.

Daniel Izquierdo (14:55)
But we’re gonna make you even more proud, Kevin, because we’re working on something which really just dives completely into the story, into our unique selling proposition, if you wanna call it that. And it will be even more prominently displayed. So stay tuned, Pewkey Radio TV’s there.

Kevin Daisey (15:17)
Awesome.

Yeah. I’m looking forward to that. You have to please hit me up once you have that ready. So yeah, but yeah, everyone listening like, you know, you know, what sets you apart, you know? And I think, well, it’s you, it’s right. It’s your brand. It’s your personal story. It’s you as an attorney, right? And if you’re an attorney inside a huge firm, you know, I’ve met plenty of attorneys that have their own brand and social media and they drive their own clients as a non-owner, right? They’re just their own brand.

So every attorney in your firm should be allowed to bring out their own story and their self. But if you’re the owner, of course, that’s what you have to stand on. mean, same with me. Like, hey, Kevin, you’re a marketing company. There’s like a thousand other ones. Like, what’s different? And then in the day it’s like, kind of offer the same things for the most part. I’m the difference, right? It’s me. You want to work with me and my team?

We do things differently, but that’s what you got to lean into, right? Doing business with someone that you want to do business with. So, same thing with you all, you know?

Daniel Izquierdo (16:18)
Yeah. Yeah.

And we, we, we encourage our team to have their own personal service brands. know, marketing will collaborate with them. We’ll tag them. We, we have them shoot videos and answer different questions. You know, and, and I’m not the only one with this story and it’s not my story to tell for others, but we do have team members.

that have also had these experiences in one way or another. And I think it’s awesome to kind of see everybody’s buy-in on the team, not just the owner, right? Because I mean, you know this, Kevin, right? As the owner, sometimes it’s hard to get everybody on board. It’s hard to get everybody seeing your vision and your purpose and treating it like more than just a job. But I think it’s pretty cool. Yeah.

Kevin Daisey (17:08)
Well, that’s, that’s when

you have a good culture, right? It’s just, it goes throughout the whole firm and that right there. And it’s probably cliche to say, but like that culture will, will shine through. when someone calls or talks to anyone else on the, at the firm, like they’re going to see and feel the difference that everyone there cares about their job. They don’t think of it as a job and that means they’re going to take care of the clients. And as a client.

Daniel Izquierdo (17:11)
Love.

Mm-hmm. Right.

Kevin Daisey (17:36)
That’s all you really want. mean, you want to be informed, taken care of. Of course, yeah, you want the result at the end of the day, but all those things are important. And then that’s, you know, going to guarantee referrals and a lifelong customer if you can do those things right. So.

Daniel Izquierdo (17:55)
Yeah, we’re in a funny place, you know, and not to get too philosophical, but, you know, this is something I think Ben has always said. And it’s, you know, they’re not comparing you to other law firms because they’ve never really, most of them haven’t done business with another law firm. Sadly, you know, they’re comparing us to Amazon and, you know, Domino’s with the tracker and like anybody that…

Kevin Daisey (18:12)
Mm-hmm.

All the other businesses.

Daniel Izquierdo (18:24)
They

Kevin Daisey (18:24)
Yeah.

Daniel Izquierdo (18:25)
uber right anybody they do business with that’s kind of who they’re comparing you to and yes granted Right, like the doctor’s office you have an eight o’clock appointment So do 47 other people and you’re you know waiting an hour and a half and you’re going to six different rooms And like that’s maddening to me so so the doctors I think help us a little bit right they give us a little bit of a buffer. but It’s it’s so true and I think too many lawyers

Kevin Daisey (18:40)
Yes.

Daniel Izquierdo (18:51)
have this misconception or preconceived notion right of the past of you know make them wait so you know they think you’re busy and you can’t get to me like this weird voodoo thing and and at the end of the day yeah at the end of the day man you just you got to adapt you know and and okay we’re a law firm but who says we can’t do x y and z

Kevin Daisey (19:05)
I’m untouchable.

Daniel Izquierdo (19:17)
You know, who says we can’t have a drink menu in the waiting room? You know, who says we can’t put their name on the, you know, in the conference room when they come in? Like, there’s no rule, right? Like, I guess another Ben thing, like who wrote that rule? And that’s…

Kevin Daisey (19:27)
Yeah.

Yeah, I love

that. I didn’t, so I hadn’t heard Ben say that, but you’re in his group, but, absolutely love what you just said, which is a hundred percent true. Think about it. Anyone listening, like if you go, we get an Uber right now, you get the app and quickly find someone. It tells you when they’re going to be there. It tells you next, next step every along the way. And it’s a very seamless, fast process. And we’re used to that Amazon prime.

Daniel Izquierdo (19:51)
Uh-huh.

Right.

Kevin Daisey (19:57)
order something that could be here today or tomorrow. And so why wouldn’t you expect, especially if you’ve never hired a lawyer, that it would be, I know what’s going on the whole time. Everything is seamless. There’s no confusion. And I’m going to go all the way to hopefully my result. But that’s far from what normally is going to be happening at most law firms.

Daniel Izquierdo (19:59)
Mm-hmm.

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Daniel Izquierdo (21:45)
Yeah, you’re gonna hire the lawyer, you’re gonna pay them. You know, in most cases, right, obviously PI and there’s some areas they’re not coming out of pocket, but… And then the reality is not a whole lot happens those first few weeks. And we know that, right, we know that, but you don’t if you just hired us. So, and even if we tell you in the console, let’s be honest, 90 % of what gets said in that console room,

Kevin Daisey (22:00)
while you’re freaking out.

Daniel Izquierdo (22:13)
Is is in one ear not the other it just I’ve seen that time and again. So, you know, mean imagine put yourself in their shoes, right? They just handed you all this money and Nothing’s really going on for a week or two depending on when they hire you and and you know and buyer’s remorse starts to set in right the frantic calls like hey, haven’t heard anything and that’s something that we are really really working on right now at our firm

Kevin Daisey (22:32)
Mm-hmm.

Daniel Izquierdo (22:41)
And it’s just perfecting this whole client experience. and, and it’s something I’ve always wanted to implement, because of my story, because of how I felt during my experience, you know, from being in rooms with people, lot smarter and a lot more successful than me. And, you know, as we’ve grown in the last two, I’d say about two years.

It’s now necessary, right? Like it’s now it’s not just Danny the lawyer, Danny the firm owner, Danny the everything, right? Now it’s, I have a team, I have other lawyers. So that’s been really, really tricky to navigate. And it’s something that we’re constantly trying to refine because I’m still the one doing most of the sales.

Kevin Daisey (23:13)
Yeah.

Daniel Izquierdo (23:28)
or, or strategy sessions. I’m the one, you know, on 90 % of the marketing videos and materials. And you know, it’s, it’s like, how do we avoid any awkwardness buyers remorse, the process being disjoint and everything you were saying about Uber, right? Start shooting for, I mean, I called one yesterday looking for your driver. you’ve been matched. Here’s your new best friend in a white RAV4.

Kevin Daisey (23:46)
Yeah. Yep.

Daniel Izquierdo (23:54)
Look, they’re three minutes away here. They come around the block, right? It’s so that’s really what we’re trying to do What we’re trying to the moment they hire us They’re getting something that’s gonna tell them. Hey, you know, welcome to our family Here’s your you know, we’re a team we work together. Here’s your lead attorney. Here’s your lead legal assistant Here’s where you go for billing questions. Here’s what you do when you need to set an appointment Here’s what to do when there’s an emergency. Here’s what to do, you know, all these things

Kevin Daisey (24:22)
Yeah.

Daniel Izquierdo (24:23)
you know, and then, know that we’re kind of still finalizing that process, right? But get something to them. Call them. Hey, I’m going to schedule like a deep dive with your, with your assigned lead attorney, right? Like we’re trying to figure out how to, how to better serve people, right? And we’re still getting great results. We’re still getting all of the Google reviews, but you know, I, you, you, you can always be better, right? If,

Kevin Daisey (24:47)
That finding is just important.

Daniel Izquierdo (24:52)
I mean, obviously, having grown up playing baseball, coached baseball, I mean, what are you doing to get better? What did you do to get better? I hate uncertainty, but I think I hate the status quo even more.

Kevin Daisey (25:07)
Well, I mean, yeah, should be a constant work in progress. It’s for me as a marketing agency. Say if you’re a new client, I sign you on. It’s the same problem that most law firms would have like, all right, I just signed up with your agency, Kevin. Like when’s your first touch point? When’s the first meeting? Do you know what the timelines are? Like we’re constantly working on that. And every time I think we got it pretty good, we’ll miss something or something didn’t work right. And we’ll go, crap.

Daniel Izquierdo (25:10)
Hmm.

Kevin Daisey (25:36)
You know, that client was a little bit different and why, and they needed this. Do we change our process or do we not change it? It’s just a constant, you know, how do we improve? You know, how do people want the information? know, and we send out a text instead of emails. know, so it’s, it exists in my business too. It’s not the same as, Hey, I might go to jail type of situation, but super important. But yeah, Briar’s remorse.

All those things are going through their head. And they’re also looking for, possibly looking for things to get upset about, I think. know, like they, they’re telling themselves, all right, I just spent all this money. Did I make a good decision or not? Ooh, let me look and see. Are they going to screw up? I’m going to be watching them like a hawk, you know.

Daniel Izquierdo (26:11)
yeah, 100%.

Yeah, I don’t think it’s different in any business, right? Like, okay, so, you know, if you’re interacting with my business, you might go to prison. but you know, somebody that’s, that’s interacting with your business or hiring you, you know, might need to really write the ship or five people are going to get laid off or right. Right. So, so yeah, I mean, they’re losing sleep for different reasons, but I mean,

Kevin Daisey (26:40)
They could go out of business because they hired the wrong agency.

Daniel Izquierdo (26:50)
Right. If you’re solving a problem and regardless, right, like 30,000 feet off of the outside, you’re like, mean, going to prison is a lot worse than having to lay somebody off. But to the person in that given situation, they’re both dire. They’re both apocalyptic, right? Like it doesn’t. And I think us, you know, like the business owners, the problem solvers need to really

you know, be at a level that nobody else is at.

Kevin Daisey (27:19)
Well, and yeah, just think of the Uber situation too. It’s like, I was just in San Diego for a conference and for whatever reason, someone told me this, that it’s like in California, like I couldn’t pre book at Uber for the night before. I had to go to the airport. So you wake up at five in morning and you’re like, I got to get an Uber and hopefully show up on time. But you know, in that moment, it’s like, if they don’t show up on time where no one’s available, I miss my flight.

Daniel Izquierdo (27:33)
Mm-hmm.

Mm-hmm.

Kevin Daisey (27:46)
So in that moment, it is dire, right? Do you feel like it’s, you know, you’re, scrambling, but, but it will come through, right? You know, they’re, they, they have it down. So, you know, you, you kind of feel confident that, why use them again? I’m confident they’re going to, they’re going to come through for me. And that says a lot.

Daniel Izquierdo (27:52)
Yep.

Right. And you’re

and you would tell your buddies.

Kevin Daisey (28:05)
Absolutely, absolutely.

Daniel Izquierdo (28:06)
Hey,

I use this great thing. Download this app, you know, right?

Kevin Daisey (28:09)
Well, bonus bonus story here for everybody and Daniel is a when I was about I guess, yes, 1718. I got a reckless driving. with what? It was in Virginia. was in high. I was in high school. going very, very fast. in a place of 25 miles an hour, where I’m from small town and, my grandfather.

Daniel Izquierdo (28:20)
Okay. In Virginia, right? Was it in Virginia? That’s serious stuff there.

Kevin Daisey (28:35)
is the one that showed up to take me to my court case. And I was almost more scared that my grandfather was going to be there than anything they could do to me. He was a pretty stern kind of guy. And he actually represented me like I didn’t have a lawyer. But if you knew my grandfather, he could just talk and people are kind of back up a little bit.

Daniel Izquierdo (28:45)
Yup.

Yeah.

Kevin Daisey (29:00)
But, so yeah, I was there in court with my grandfather. He represented me and we talked it through and I got a reduced down to a speeding and I had to take some, some courses and some other stuff and, do some community service actually. But, but yeah, so, but I understand exactly where you were. Cause I was like, I don’t know what the hell is going to happen. And then again, my family, everyone knew my grandfather was going to go take me.

Daniel Izquierdo (29:19)
Yeah.

Kevin Daisey (29:27)
The ride to the court is like 45 minutes from where I have. just that, you know, drive with my grandfather, like, shit. You but I had no clue what was going to happen. No idea. just submitted to college as well. And, that was all kind of like, you know, is that all gone? I had the same exact kind of feel. So.

Daniel Izquierdo (29:33)
Yeah.

Yeah, I know that.

Listen, man, a good grandfather is invaluable. I was insanely close with mine. You know, just baseball, life lessons, the whole thing, right? The good with the bad. you know, the reckless driving experience was, you know, was a little bit of a wake up call.

Kevin Daisey (29:51)
Absolutely.

Yeah,

it’s still I still deep in my mind and it’s again to someone today maybe like if you’re older you get a reckless you’re like, yeah, you know sucks, but When you’re young like that and you just have no clue what’s going on, you know, it was a scary moment

Daniel Izquierdo (30:10)
Yeah.

me.

Mm-hmm Yeah, I mean and look and

And I think now right like we’re we’re handling homicide cases and you know capital sexual battery I mean all this stuff and I it’s you got to remind yourself when somebody comes through the door with Driving while license suspended reckless driving It’s I mean yeah in the grand scheme of things right in the in the criminal justice system. It’s

It’s nothing, but it’s definitely something to that person. You know, as both people on this call right now can attest. Yeah, no, it definitely is. But that’s cool. I mean, thank you for sharing. I mean, I’m not glad that that happened to you, but, you know, except you don’t have a story about how some lawyer mishandled, you know, because that would be a hell of a lesson for your audience.

Kevin Daisey (30:53)
100%.

Yeah, and

Daniel Izquierdo (31:12)
to kind of like a refresher of why we do what we do and why we need to be committed to it.

Kevin Daisey (31:13)
absolutely. Yeah, well, mean.

yeah, I mean, you know, I do again, I don’t know what could have happened. think, you know, the main thing for me was there was an officer on that scene that wanted to like, you know, cuff me and take me in. luckily I had a family, you know, a relationship. My, or my dad knew the other cop that was there was like, no, we’re not doing this. Like we know the kid probably, you know, won’t do this again. so there was some of that on my side, but.

Daniel Izquierdo (31:30)
Mm-hmm.

Hmm.

Kevin Daisey (31:45)
The other officer was like ready to just, you know, go do the worst basically. And so, you know, you just never know what, what mood that officer might be in or who they might think you might be. Right.

Daniel Izquierdo (31:50)
Right.

Yeah, I I was berated when that guy got to my window I Mean it was I Mean it’s a miracle that guy didn’t haul me off. I mean Because he knows it was early it was early in the morning and my back window was fogged So I’m running late. I got to get to school and I couldn’t see behind me So he that was

Kevin Daisey (32:10)
yeah.

no.

Daniel Izquierdo (32:25)
That was really the gist of the interaction and where the frustration came from on his part because he got to the window and it was, what the F is your problem? And I go, I’m sorry. And he goes, you would think if there was an officer behind you, you would at least try to follow the law or something like that. And then I remember I kind of catch my back windshield through my rear view mirror and I see that it’s all.

I was like, I’m sorry. mean, had, what, what? Yeah. I mean, what are you going to say there? And, know, and I’ve always, even back then, I kind of knew I should shut my mouth and how important it was not to talk. so I, I didn’t, I was like, okay, like, what are we doing? License? Yep. Sure. Here. Boom. Like I’m not talking, you know? there’s another lesson, you know,

Kevin Daisey (32:52)
Yeah, you don’t want to piss the cop off, right?

All right, good. We’re teaching lessons here on the podcast to all you lawyers listening. Keep your mouth shut. Well, Daniel, mean, I appreciate your story and, you know, sharing today. I think the big lesson obviously is, well, two things. One, bring your story forward, lean into it. People do business with who they like and trust. And as a lawyer, their trust level is really low, especially if they’ve ever hired one.

Daniel Izquierdo (33:19)
Yeah.

Kevin Daisey (33:39)
So you need to be authentic, you need to be yourself. And you’re not going to attract every one, but that’s fine. You’re going to attract the clients that want to work with you and they’re probably going to be your best clients. And then the other, which we touched on is that client experience is huge. Like they’re, they don’t know what’s going on. They’re scared. And so if you’re just silent for a week or two, they’re building up tons of worry and frustration that you’re not even aware of.

Daniel Izquierdo (33:39)
Mm-hmm.

Kevin Daisey (34:08)
Like it’s gonna be happening for sure. So you gotta get ahead of that. Have a intake process, follow up process, talk to your clients, you or even if you automate something that say, hey, here’s where we are. Here’s what you can expect. Here’s how long you’re gonna have to wait, at least to kind of put them at ease for the meantime. yeah, tell your story, make it part of your marketing and always be working on.

that client and experience piece of it. So, Daniel, I appreciate, what’s the best way for attorneys, especially those that need a referral partner down in your area to reach out and connect with you.

Daniel Izquierdo (34:45)
IZlegal.com is our website. You can look us up. It’s Gyrdo Law Firm on Google. you, you know, somebody’s in a pinch, a client, a family member, call. Our phones are answered 24 seven. We have a QR code for referral partners and referring attorneys. can provide it to you, Kevin, if you’d like, if you can find a way to work it in.

Kevin Daisey (35:10)
Yeah, I’ll get it. I’ll have it posted here.

Everyone below, in LinkedIn on the comments. And if not, you can also reach out to me and I’ll connect you with his firm. love your domain by the way. IZ legal. Nice and short.

Daniel Izquierdo (35:14)
Yeah.

Okay.

thank

you. Well, when your last name is Izquierdo you got to figure some out. So even in Miami.

Kevin Daisey (35:28)
Yeah, I’m glad you didn’t do

scared of a dot com. that. Yeah.

Daniel Izquierdo (35:32)
Yeah,

no, no, nobody’s finding that. So yeah, izlegal.com on the website. Look us up on Google, call us directly. Like I said, we’ll give Kevin the QR code. If you’re a referring attorney, you can also submit a form there. At izlegal on Instagram, have a pretty nice presence. And then @dannythelawyer on TikTok and at Danny the lawyer with an underscore in there somewhere on Instagram.

That’s a new account that we’re trying to build up apart from the phone. Yeah. Yeah. Yeah. Definitely start with the TikTok and that’ll take you wherever you need to go.

Kevin Daisey (35:59)
So if you want to see his dance moves, go to the, go to the TikTok.

Awesome. Well, I appreciate you coming on the show today and sharing your story and hopefully some other lawyers can take some of this and use it with what they’re doing. as always, everyone, thank you so much for tuning in. If you would like to be on the show and have a good story to tell, please reach out. I’m always looking for great guests and build this community up and share and learn myself. I think that’s the cool thing is I get to learn along with you all as well.

Just a pretty cool thing I’m gonna do so everyone have a great day Danny. Thank you so much for Joining me you stick on with me for a few and we’ll talk backstage Everyone have an awesome day. We’ll see you soon

Daniel Izquierdo (36:42)
Thank you, Kevin. And I hope.