Brian Matlin
Watch the episode
About Brian Matlin
From a running back’s DUI to redefining personal injury law, Brian Matlin shares his journey, unique branding, and secrets to organic growth. Don’t miss this fun and inspiring conversation!
Today’s episode is sponsored by Answering Legal.Â
Episode Transcript:
Brian Matlin (00:00)
I’m glad it was the MILF that brought us together. It’s always a conversation starter.
Kevin Daisey (00:06)
Hey, what’s up everybody. This is Kevin Daisy with the Managed Partners podcast. Welcome to another unique episode here on the podcast. got a cool guest who I met in San Diego recently at the Laudigrad conference. I myself, if you’re watching this, I’m trying to be like Bob Simon. So I’m growing my beard out. If you’re not watching this, then you need to go home and watch it. So, but anyway, we a cool episode today talking about some really cool stuff.
Brian stuck out to me immediately at this event, mainly because of the hat that I’m wearing. And again, if you’re not on video, Brian Matlin here’s with me and he’s with a Matlin injury law firm. And of course, I L F initials. So, Brian, welcome to the show and, let’s tell them about the hat, the hat and how you came up with it.
Brian Matlin (00:59)
I’m glad it was the MILF that brought us together. It’s always a conversation starter.
You know, I was in between on it. I didn’t know if I wanted to…
fully lean into the MILF and I had a buddy that was just telling me he’s like, Brian, you’re missing a massive opportunity because the people who get it, they’ll get it and they’ll love it and they’ll want to support you and the people who don’t, they just won’t care and they’ll move on and continue along. And so I’m slowly starting to lean into it. So it’s been fun. It’s been good. How are you?
Kevin Daisey (01:28)
Well, yes, all you from a crowded room and I was like, that’s hilarious. And went up and talked to you and met you and hear you on the show. So, you know, it’s, it’s marketing. You’re standing out, it’s getting eyeballs on you, you know, and here’s the thing. So everyone that’s listening, not watching the hat says MILF on it. And this is initials and it’s a super awesome hat. It’s got like the rope on it. And I don’t even know what this is like plastic lettering. It’s like, this is legit hat. Like not a cheap hat for sure.
Brian Matlin (01:58)
a Chinese supplier, I just bought like a thousand of them for like five bucks a piece. I like, I wanted one so bad.
Kevin Daisey (02:04)
wow. That’s, mean, there’s their quality. So Brian, I say, Hey Brian, you got to send me one if you’re to be on the show so we can be wearing that. Sporting the gear. Hey, that’s for anyone listening out there. If you’re a guest of mine or want to be a guest, I’ll support your swag. You know, I love my law firm clients and connections. So I’m always telling like other lawyers, Hey man, send me like one of your shirts or something. I’ll buy it. You know, I’ll pay for shipping. So.
it’s cool to, to rep stuff. So when I went to Brian’s site and, we taught Lamor, it’s not like this is plastered on his stuff and it’s all over everything he’s got. So he’s really got a clean professional brand and the way he carries himself. So, you know, I think there’s, there’s a use for this and I think it’s, it made you stand out in a crowd of other lawyers and, and things like that. So I think it’s really cool. But, but of course the episodes about Brian, I want him to kind of tell us his story.
But real quick, before we do that, I just want to mention our partner, Answering Legal. They answer phones for law firms. That’s what they specialize in doing. And we partnered up with them. They’re actually doing my phone system and it’s been awesome. They just take care of everything from the call to intake and get the leads right to my inbox, text message, whatever I needed to go. So check Answering Legal out and you’ll be surprised how good the service is. So check them out, Answering Legal.
And we have a 400 minute free trial if you go to answeringlegal.com /array. So check that out So Brian tell us I became an attorney most your story
Brian Matlin (03:38)
Okay.
Yeah, I basically always knew that I was going to be a lawyer. So ever since I was a little kid, my parents always said that because I like to argue so much, there’s no other way that I’m not going to be a lawyer. And so I took that. harnessed that into self-fulfilling prophecy. And so everything that I did through high school, college, law school, just like, I’m going to be a lawyer. And so I actually went to law school to become a sports agent.
worked for a sports agent, one of the largest in Denver. He has a lot of NFL athletes and Broncos and things like that. I worked for him and I realized that 95 % of the job is sucking up to athletes. There’s actually a funny story. So a prominent NFL running back, which you can Google a Denver sports agent and look at all of his clients and figure out who this running back is, but he basically got a DUI. And my task was to write him an apology note.
Kevin Daisey (04:19)
Cool.
Brian Matlin (04:42)
for a press release and I was writing this thing and I was so pissed off at this guy. was like, there’s no way I’m gonna do it. I just told him like, no, I’m not doing this. And so I quit. I went to a buddy who owns a personal injury law firm in Denver and I was like, my man, I need to make some money. Do you have a job for me? Never wanting to do PI. Never thought it’d be something I’d be interested in and I did it, wrote some demand letters and fell in love with.
couple different things. mean, it’s one of the few jobs, I mean, I guess there’s a lot of jobs, but where you can actually make a legitimate impact in somebody’s life, you can help them. It’s seriously a traumatic event and being able to call them and get on a deeper soulful level with them and say, hey, I got you, I’m gonna take care of you. And, know, instilling that trust and that comfort into them and then executing on it actually doing a good job, doing what you say you’re gonna do. It’s just been a…
The biggest blessing was this one running back and getting a DUI because it brought me here and will continue to help me serve the community.
Array Digital (05:47)
Today’s episode is brought to you by answering legal. Now I just switched my company array digital over to answering legal. And it’s made my life a whole lot easier. If I can’t get it to the phone, there are 24 seven virtual receptionists take the call and take them through a full intake process. So we never miss new business again. Now, answering legal has been at this for more than a decade.
and they specialize in answering phone calls for law firms like yours. They even have a brand new, easy to use app and they integrate with all the top legal softwares and platforms. So for my listeners today, we actually have a special deal of a 400 minute free trial offer of answering legal services that you can try out by going to answeringlegal.com forward slash array. You can also call
631-437-4803 and use special code DAISEY. That’s my last name. D-A-I-S-E-Y. So go check them out and let’s get back to the show.
Kevin Daisey (07:06)
That’s awesome. That’s a really cool story right there. I have look that running back up, see who that was. But, but then also you got the bug. You, tried it, you fell in love with it. And I think that’s, know, since I used, I’ve worked with attorneys myself for quite a while, but when I first started working with an attorney or two, I wasn’t niched in it and wasn’t focused. And I think, you know, it’s, you start to realize, Hey, there’s
Brian Matlin (07:08)
you
Kevin Daisey (07:31)
Yeah. Attorneys are out here to help. There’s, ones I don’t know that just, that’s all they do is give back and help and, do good things. So it’s a change of perspective for me was quite a long time ago, but you know, I, I just hear different, you know, some attorneys like, I don’t want to be that. I don’t want to be that kind of attorney. And it’s like, there’s attorney self people like more impactful than like, you know, some of these other practices I believe. awesome. love it, but what way to fall into it.
Brian Matlin (07:57)
Yeah. Yeah, no kidding. I mean, there’s just such a bad stigma around personal injury lawyers. I’m just trying to like me and our firm is trying to redefine what it means to be a personal injury lawyer. It’s not just taking on a client and helping them recover. It’s kind of giving them hope and empowerment and letting them know that we’re not just some asshole lawyers that are here to make a quick buck and a lot of there. I mean, there are a lot, but
We’re just trying to do it better and change the game. so that’s MILF, right? Takes the pressure off of the legal experience, I guess, but yeah.
Kevin Daisey (08:28)
I’m Smith.
Yeah. So, you know, I wanted to talk, you know, obviously me and you chatted before a week or so back and, you know, I say, Brian, what, you know, what can we, can you really talk to, you know, the audience here, we got lawyers listening in and he said, organic growth. I was like, okay, that’s awesome. servant leadership. And I was like, okay, I definitely got to hear more about that. And what was the other thing?
can’t remember. identity. So it’s current identity crisis. So, but I was like, okay, a lot of those things tie into, so organic growth. I you know, how he’s grown organically. And so I want to kind of touch on that and we’ll just kind of, we’ll riff and we’ll touch on some of the, I assume some of the things you’ve done with leadership and other areas that have allowed you to experience this kind of growth. So.
Brian Matlin (08:54)
Identity. My current identity crisis.
you
Kevin Daisey (09:19)
So yeah, tell us a little bit about what you’ve done and what you’ve experienced.
Brian Matlin (09:25)
Yeah, I mean, all those topics, kind of flow into one another. mean, you can’t really have organic growth without being a great leader of your employees, your team members. And so basically the way that we’ve grown our firm, for the most part, has been completely organic, where it’s just been based on referrals from current clients.
previous clients, doctors, Kairos, different relationships we have out in the community. And really what happens is, believe it or not, when you do a really good job for a client, they’re never gonna forget you and they’re gonna want everyone to refer their friends and family to, right? I think we’re all kind of sick of looking on TV and seeing the same old people that stand up there. And I mean, they don’t provide any kind of value whatsoever. And the world is changing and people can see right through their BS, right? And so…
Kevin Daisey (10:10)
you
Brian Matlin (10:18)
What we’ve been able to do is we’ve been able to just understand that these are real people with real life problems. And just like, if I hire a carpet cleaner, if he does an extraordinary job and somebody asks me, like, hey, Brian, would you clean your carpets? I’ll just refer forever and I’ll find them on Facebook. And if I see someone looking on Facebook, I’ll refer them. And that’s just the new business. Right. Back in the day, you had the yellow pages. You look up on the yellow pages and you have no idea who’s good and who’s bad. And so.
Kevin Daisey (10:40)
yeah.
Brian Matlin (10:46)
We have an immense opportunity where people are trying to spend millions of dollars on advertising budgets, but how about you spend time and quality serving your clients? And that’s what we’ve done to grow. it doesn’t, it’s not just me, right? We have a full team of paralegals and case managers and other lawyers, and we’re very particular who we hire. they, the way that it works is being a business owners, you need to have a massive vision.
And your massive vision needs to be so big that everyone else’s vision, all their dreams and goals have to be able to fit within yours. And when you operate from that kind of a mindset, you understand that not only are you serving your clients, but you’re also serving your employees and everyone that works for you. And they’re not going to care as much about the business as you. But if you treat them right and you lead them well and you serve your employees,
they’re going to respect the heck out of you and they’re going to want to do whatever they can for you and for the clients. And it’s just, it’s kind of a revolving cycle where it just, it leads to the best results for clients, right? It’s, really not hard. You just treat people right. You do the right thing, which is some kind of foreign concept in the world right now. I just don’t get it, but that’s how we’ve our firm pretty, pretty quickly is just by doing the right thing for people, believe it or not.
Kevin Daisey (11:57)
you
So that’s yeah, a hundred percent. mean, we’re not just law firms, but me, everybody we’re under a microscope. Everything’s accessible by people, right? Reviews, Google, Reddit. know, what’s the neighborhood one next door? mean, there’s this, if you came, say if you’re a contractor, you came into a neighborhood and did a shit job. Like that’s, you know, you’re out of that neighborhood pretty much if people catch wind of it. So.
Brian Matlin (12:14)
Hmm.
next door.
There’s a bunch.
Kevin Daisey (12:33)
There were, there’s a lot more things you got to be considering and you have to just be true, be, do good work. And if your team knows they’re doing good work, like I’ve been in places in my ownership of companies where me and the team didn’t know, didn’t think we were able to do the right work because of skill or budgets or whatever. And that’s not a good place to be. So if your team doesn’t feel like you’re doing right by the client, for one, they won’t stick around. They will leave and they definitely won’t.
help you build your company and they won’t talk to clients nicely. just, they’ll check out. So all those things have to be true. And then just have to go that direction. Hey, how we do everything right? The best that we can, maybe we can’t do this perfectly right now because of constraints, but we want to get there. but yeah, we’re all in a room. So you have to, you know, do it right. You just have to do it right. And so, and I think too, the psych.
People might not be trying to cut corners, but maybe they’re just too frantic or they didn’t hire people. grow their company, but they’re doing people a disservice because they haven’t. They haven’t done that. They haven’t grown. They haven’t used technology. And so the client is hindered by that. They’re, they’re impacted by that. So I love your part about the vision. We, we have the same thing here. Our vision is so big that everyone’s dreams can fit in it. And if your employees knew that you weren’t trying to grow or expand
Brian Matlin (13:31)
Okay.
Kevin Daisey (13:56)
Then there’s no opportunities for them. Like, what are they going to get out of it? So, it’s already be long-winded on my, my response, but to you that your, employees don’t have physical ownership, but they, can create mental ownership. A culture is kind of what you’re talking about. Like a culture where one of your, like your paralegals might be protecting the hell out of your culture because they hire another paralegal and they don’t like them or they don’t fit.
Brian Matlin (14:05)
I spot on.
Hmm.
Kevin Daisey (14:25)
then they’re going to weed them out. And then that’s when you create something magical when your team is protecting the firm because they feel that they’re for part owner in it. You know? So love it.
Brian Matlin (14:41)
Yep. But you said it, I think you said something so profound and you kind of glanced over it, but it’s that employees or team members, whatever you call them, if they don’t see that you truly believe in your mission, if they don’t believe that you believe, they’re not going to care. They’re just going to take their weekly paycheck and they’re just going to go home and live their life and continue to look for other jobs. it’s…
not only can clients see through the bad law firms, so can the employees. Like they hear how you talk about your clients. If you’re whining and complaining about your clients, which don’t get me wrong, I complain about a lot of clients too, but if they can tell that you care, they’re going to care even more. And the second that you stop caring, the second that they see you take your foot off the gas, they’re like, well, if his foot’s off the gas, I’m going nowhere. I’m staying in the same place. And so, I mean, it’s unique, a great point.
Kevin Daisey (15:16)
Thank
Good. The only thing that could, the best part of that is that they left soon. The worst case is that they stick around and don’t. And do the minimum, right? That’s the dangerous part is to have those people that just stick around and get paid. They do the minimum and they, they’re hurting your clients, your culture. There’s a lot of, a lot of bad that can come out of that. No, yeah, I totally agree with you on that. So, and then the other thing too, you know, talking about leadership and things like that. That’s.
Brian Matlin (15:34)
with
yeah.
Kevin Daisey (16:01)
That’s just such a hard leadership’s got so many things and factors to it, but, you’re going to lose employees. You’re going to lose your top employees for whatever reason. I’ve had ones go start their own businesses, their own agencies, like not competitors of mine, but like just, Hey, I’m going to go start my own agency and you can’t keep them. Right. so that’s a learning experience too, to be like, Hey, it’s that’s cool. Like let’s transition you. Let’s help you.
Maybe it makes sense for you to go do this other thing and let’s help you get there. I’ll help refer you or connect you with people. I’ve been excited to sit. I’ve got quite a few employees that run their own businesses now and I still talk to them all the time. Of course, you lose employees that probably needed to go, of course. That’s just part of it. You can’t hold on to everybody.
Brian Matlin (16:44)
Yeah. What’s the part of servant leadership is you’re a servant to them. They’re not servants to you, right? Yes, they work for you and they do their job, but your job is to empower them and to teach them, to train them to become the best versions of themselves, right? Whether it’s at work, at home, being a husband or a wife or a mom or a dad, a friend, a member of the community, you’re trying to empower them to be their best.
version themselves. And yeah, I mean, it would crush me if, you know, every single employer that we have in our firm, every single one is the highest performer, in my opinion, in the US, otherwise they wouldn’t be on the team. And so it’s bound to happen that they want to go and that they go start their own business, but you want to be able to empower them to make an elevated change, right? You don’t want them to leave and go take the same position at another firm because that’s a failure on your part. Right. And so, yeah, that, I mean, you fail them, right? But if
Kevin Daisey (17:36)
Yeah, if they make a lateral move, exactly.
Brian Matlin (17:41)
If they go out and they start their own business or they’re taking a promotion that you just can’t offer them, well good, that’s your job. You’re supposed to serve them and to train them and to teach them how to be better at whatever it is and everything. And that’s part of our vision statement is having people excel and being the highest performers in every facet of their life. Like I said, work, family, community, friends. It’s just, there’s more to life than just work, right? And so it’s your job as a servant leader.
Kevin Daisey (18:09)
Yeah, there’s, there’s, I mean, we spend a lot of our time at work. So they’re, know, what they’re exposed to and how they’re treated and, and what their opportunities are is a lot of time they’re working. Right. So, but then there’s, yeah, the rest of the time that they’re not, they’re, you know, they have other goals. have other things they want to do and, to help and support them do that is, you know, the best thing you can do. And so I’ve actually, we had, I had a younger guy, he was
Brian Matlin (18:19)
Yeah.
for sure.
Kevin Daisey (18:35)
Kind of like overseeing one of my teams at one point and, you know, I have some real estate and my partner has some real estate and we’re like, he’s like, I think I’m going to try to get in some real estate. we’re like, dude, do it. you don’t, like don’t rely just on a job here and you got your paycheck and all that. Like you should be investing. You should be doing this and that. And so we were just, know, like, yes, yes, you should do all those things. Like this is not the end all be all. And then eventually like two years later, he’s like,
Hey, I’m going to leave. I’m going to all in on real estate. So, we helped him and we talked him into it and pointed and then he fell in love with that. And I see him all the time. He’s got, he’s crushing it.
Brian Matlin (19:20)
a different industry, right? Real estate versus, you know, everything that you’re doing with search engine optimization, different things like that. But I even have a lawyer and we were at that Lotte Grout conference in San Diego. were talking to some people and they’re like, do you regret being a personal injury lawyer? And he said, I don’t regret being a personal injury lawyer. I regret going to law school because he really, he wants to be a pilot.
Right. And so my job is to not, I mean, yeah, I want to get as much out of him as an attorney as I can. And he’s a damn good lawyer, but I try to encourage him like, Hey, go fly planes, man. Like if you need to take a day off and go cruise around the sky, no worries. Just go do it because there’s more important things than just sitting at work. And work is good practice for your life. Right. It’s good, you know, way to build habits and to make money. Right. You it’s the whole work to live or live to work thing. But
Kevin Daisey (20:02)
Thank
Brian Matlin (20:16)
And so, you know, even if it’s a different industry, even if he left to go be a pilot, I’ll figure it out. There’s plenty of great people out there, but it’s not to hold him back from what he wants to do, just like your employee left to go do real estate.
Kevin Daisey (20:22)
Yeah.
But if you were like, hey man, don’t talk about that anymore. I don’t want to hear anything about it. You know, you just got to clock in and work. Then they’ll surely leave anyway. But.
Brian Matlin (20:33)
Yeah.
Yeah, he’ll be gone. He wouldn’t like you. He wouldn’t want to do anything for you or your clients. He’d be one of those people that just collect the paychecks and say, screw you, I’m gonna go fly planes anyways.
Kevin Daisey (20:46)
Yeah, I’m back to my point there. That’s like, that’s the most dangerous employee.
the one that sits back, collects the check, gossips, causes issues across the team. I like to say erode your culture. So someone that’s toxic or talking about people or just cutting corners, whatever it might be, they erode your culture. And if they stick around long enough, everyone else goes, wait a minute.
Brian Matlin (21:01)
Yeah. Yeah.
Yeah, and then if you’re
Kevin Daisey (21:15)
Bob or Sally, get the, just do whatever they want or they, they talk bad about Brian. Then they start to do it. Right. And so.
Brian Matlin (21:25)
Yeah, but that’s your job as a business owner, as a leader is if you have any sense of what’s going on in your company, you need to be able to spot that employee and figure out where is it coming from? And if it’s coming from you, maybe you have to pick something about you. But if it’s just the kind of person that they are, they don’t belong in your firm and you have to get rid of them quickly. You know, it’s kind of on you to figure out and you create the culture. You set the standard of the culture in your firm, right? And so, yeah, you’re going to have bad employees like that, but it’s your decision if they stick around.
Kevin Daisey (21:53)
100 % and you know, what if I have experiences like if you have a great culture, other people on your team will go, hey, know, something’s changed with Bob or Sally or whatever, or they’ll notice stuff. Because if they’re all A players, you’ll notice someone that’s not an A player pretty quickly.
Brian Matlin (22:07)
For sure.
for sure. And people, they know too. People know when they’re giving it 100 % or if they’re giving it 70%. And so I’ve never personally made an example out of someone, but anytime that I’ve had to fire someone in four years, we’ve only had to fire three people and we’ve never had an employee leave.
And so every single time I fire someone after I do it, I call up the team and I tell them, Hey, here’s what happened. I fired them for this, this, this, and that. And you can see it in their faces. They’re just like, yeah, that’s just not how we are. That’s not how we operate. so, you know, they get it. People, people know
Kevin Daisey (22:47)
Never yeah, it’s always good to do a debrief the whole team. My biggest concern is always like, hey, someone’s got to leave for whatever reason. I’m always like, ugh, what does the team think? I don’t want the team to think we fired them, we couldn’t afford them, whatever. So you always have to have that kind of debrief. But I just always hate that because I just don’t.
Brian Matlin (22:52)
Do it.
Kevin Daisey (23:08)
I like the team to all be happy, everybody be happy, clients be happy, but this is not going to happen. So you have to deal with it.
Brian Matlin (23:14)
For me, I use it as a motivation. I use it as like, hey guys, when I hired you, I told you what the standard was. I told you what we expect, what we allow in this firm, and you have to hold the standard. And if you’re not getting the job done, you’re gone. And so I don’t fire people because I can’t afford it. If I can’t afford them, I don’t hire them. It’s more of, this is what we expect, and let’s do it.
Kevin Daisey (23:20)
Hmm.
Brian Matlin (23:39)
And I just leave people alone, right? I hired them to do what they’re doing, right? They were hired for a reason because they’ve excelled in one area of their life. So I bring them on and I leave them heck alone, let them just work and do a good job. But if they’re starting to, you know, if they’re not doing a good job, they’ll know about it right away.
Kevin Daisey (23:54)
Well, to your point, you use them as motivation. think you said, but that strengthens the team. So the people that are the A players see that and go, yeah, I’m here. I’m the right place. know, yeah, love it. Love it. Love it. yeah, this is for me, easy conversation, I guess, because, you know, I’ve seen a lot of this and, you know, been through it many times. And so.
Brian Matlin (24:01)
yeah.
Absolutely. Now you nailed it right there. Absolutely.
Kevin Daisey (24:21)
But I think it’s a hard thing to do for most people, especially if you’re starting out a law firm, maybe you’re new. And how long have you you know, have your own firm?
Brian Matlin (24:22)
Hmm.
We just hit our four year anniversary. So we started in COVID August of 2020 and we’ve
Kevin Daisey (24:38)
So I would say kudos because that’s a short amount of time to figure some of these things out. Most companies don’t, it’s much longer. They got to bring in coaches and consultants and other people to help lead and stuff that they can’t do as a business owner. So, yeah.
Brian Matlin (24:56)
Yeah, I’ve gotten lucky though. I’ve gotten, you’re gonna say it’s not luck. I call it luck just, you know, it’s trying to be humble, I guess, but been able to find some really good people to make this, girl, just easiest and best thing that we can do. But I call it luck, because some people just walk into your life, right? So, but yeah.
Kevin Daisey (25:15)
Yeah, no, I 100 % it’s all about the people and yeah, I’ve been lucky as well. I guess I’ll say because Yeah, I got some awesome people and we just keep finding better people and as you as you have better people whoa, you find better people right behind them and you attract the right people and the ones that want to be here or like
Brian Matlin (25:31)
Yep.
Yep.
Kevin Daisey (25:40)
They don’t even care about pay or nothing like that necessarily. This is different. This is where I want to be.
Brian Matlin (25:48)
Yep, law of attraction, man. I live it. That book, Think and Grow Rich, that book sent me on a different mental path. And I really attribute a lot of what we’ve done to just visualization and attracting the right kind of things. you can’t, it all, it also depends on the frequency of your thoughts and your actions and your, what’s that word? It’s,
Kevin Daisey (25:54)
We have time.
Brian Matlin (26:16)
I can’t even of the word, like there’s… It’s like my go-to word. The one time you need to pull out this fancy word out of your mouth. No, it’s it starts with a C. God, what is it? You’re No, ignore me. What? I don’t even know. My brain is shut off right now. Your intent doesn’t even start with a C. Your intent. I don’t know why I said C. Like the intent that you have behind it, right? Like you can, you can go open up a door for an old lady at the store because you’re like,
Kevin Daisey (26:21)
desire.
Conscious? Subconscious? I’ve read the book, I’ve listened to it and read it.
Sure.
Brian Matlin (26:45)
just open up this door, God, take a look at this, now give me a million dollars. It’s not gonna work because your intent isn’t to, you’re just doing it self-history, but if that becomes who you are, if that’s who you embody as a person, is you’re just a person that helps others and takes care of them and does the right thing in every situation. You’re gonna attract the same kind of people, right? And so it took me a little while to figure that out, but yeah, that’s my spelling lesson of the day. Intent starts at the C. I don’t know what’s going on.
Kevin Daisey (27:10)
Y’all remember that, write that down. For any lawyers out there that can’t spell.
Brian Matlin (27:16)
Yeah. Yeah.
Kevin Daisey (27:18)
No, great book and great point. So, I appreciate that. That’s a great book. I need to read that again. probably something you should do. That’s a good, great book. Yeah. So, well, Brian, I appreciate you sharing. mean, it’s, deep stuff. mean, this kind of stuff can be a lot more difficult. I mean, it is difficult when you get into it. It’s easy to talk about on here and be like, yeah, do this, do that. it depends on where you are. You know, if lawyers that are listening, like if you’re
Brian Matlin (27:26)
Yeah, yeah, it might be the same actually.
Kevin Daisey (27:45)
run around like crazy with your head chopped off like a chicken. These things are harder to do if you’re, if you’re not, you know, it depends on where you are, but, and, know, and I’ve heard stories from plenty of clients and other lawyers are like, they don’t have the team you have, or I have, they don’t have, and they, they almost don’t feel like they can, like they’ve had bad person after bad person. And I’m sure there’s reasons and they didn’t just.
Brian Matlin (28:12)
Yeah, if you think you’re a bad person, because you’re doing bad things. Like, reevaluate how you’re showing up in the world. You know?
Kevin Daisey (28:18)
Yeah. So, you know, I think it’s, it’s easy again to talk about it, but to put into action and depress it is, is difficult. So.
Brian Matlin (28:23)
For sure. For sure. Yeah, I mean, it’s, that’s the thing is like, you can say it all you want, but you can say it or you can be about it. You know, I’ve chosen to be about it. That’s how I live my life. You know, I live my life with higher intent, but the C. But yeah, I mean.
Kevin Daisey (28:43)
the silent, see you silent.
Brian Matlin (28:45)
Yeah, exactly. The silent C, the English language. Like, you know those TikTok videos? You ever watch those where it’s like trying to learn English language? Like, this is pronounced this way, but if you put the letter C there, it’s pronounced that way. It’s the best.
Kevin Daisey (28:58)
I love those videos.
actually kind of ridiculous if you watch this because you’re like, what? Yeah, what the hell is going on here? So there’s a tip for everyone. Go check out TikTok videos on the English language. They’re hilarious. Well, Brian, I appreciate you coming to share anything, anything cool, new, exciting you want to share. I want to make sure people can connect with you as well. So.
Brian Matlin (29:07)
Yeah.
Yeah.
I’m so boring. It’s how I love. I love being simple. love being boring. Life’s complicated enough. There’s no reason to add complication. But like I said, I bought a thousand of these milk hats. So if anyone listening or watching wants a hat, I’ll just send you one. Just shoot me a message on Instagram. Win with Matlin. You don’t have to pay for shipping or the hat. I’ll just send it to you. So hit me up. Anyone who found any kind of value in this.
I try to give back as much as I can. So I hope you don’t mind me plugging myself to just be a resource to young lawyer. only 30. You know, I’m only 30. So I’m a young lawyer. So I don’t know nearly 75 % of what some more experienced lawyers know, but anything that I can, any insight that I can give more than happy to share and help anyone that I can.
Kevin Daisey (29:56)
No, yeah. No, I people to connect.
Well, yeah, I appreciate that. again, as a young attorney and this for just a few years, I mean, you figured out a lot of stuff that most don’t ever. So kudos again on that. But yeah, I want people to connect, you know, on this podcast, it’s all about people connecting and getting together with each other, referral partners or whatever it be. So, obviously Brian’s outside of Denver area in Colorado, does PI. So if anyone needs someone like that or has cases of referral, please connect with him as well on that.
Brian Matlin (30:29)
Hmm.
Kevin Daisey (30:44)
But when with Brian or when with Mel?
Brian Matlin (30:47)
win with Matlin. So it’s supposed to rhyme, but, you know, win. Yeah, win Matlin. So win with Matlin. There’s gotta be, I wanted to do the MILF lawyer, but my wife’s like, no, you’re not gonna be the MILF lawyer. No, she’s like, there’s a cutoff line and that’s it right there.
Kevin Daisey (30:49)
Women now. I follow you. I’m following you on Instagram. I see your content.
She’s like, okay, that’s enough.
You just crossed it. You just crossed it. So, Wim and Matlin, what’s your web address too? So people can check you out.
Brian Matlin (31:15)
No, which, Matt?
Matlin injury law.com or we have one of those reroutes just co car crash.com or co crash.com basically bought up all the domains when I opened up my own firm. the ones that were. Yeah. Yep. I do have milk milk lawyer.com did by milk lawyer.com. I think. Yeah, I think.
Kevin Daisey (31:35)
Like most lawyers, like most lawyers do. pro tip on that.
You should at least, you should at least don’t tell your wife, but you should at least buy it. You should buy it at least. A pro SEO tip, by the way, for anyone listening, domains with like keywords in them, no longer Google doesn’t care anymore. They’re still good for branding. They’re still good for billboards and still good for all that stuff, but it won’t give you a boost anymore in search and rankings and stuff like that. So write that down.
Brian Matlin (31:51)
I’ll look into it.
Hmm.
Kevin Daisey (32:10)
I got attorneys, like, I got like 20 of these with cars. And was like, you can use one of them, it doesn’t really help.
Brian Matlin (32:17)
So it’s more just for vanity, just remembering. Interesting. No way.
Kevin Daisey (32:20)
Yep. That’s it. Google slipped back and forth on it, but that’s been their most recent stance.
Brian Matlin (32:28)
When did that change?
Kevin Daisey (32:31)
want to say it was like last fall ish like cause I have attorneys asking this every day. So we always have to go. Well, let me tell you. So, just don’t go buy a bunch. If you already have them, that’s cool. But
Brian Matlin (32:34)
Hmm.
Well, I guess I’ll just go buy a mill floor and expect that to just be hopefully my type of business that I’m getting calls for. Not a divorce firm here. Yeah, I appreciate it. Thank you,
Kevin Daisey (32:55)
Wait, who’s this? Then you’re getting in trouble Hey Brian, thank you so much for joining me on the show today. Everyone took Brian out. Obviously Brian’s awesome fun to talk to he’s doing great things He cares about his team and his people. He’s growing a great firm and But he actually has some fun too. So go check him out. I would suggest following him and We’ll see you next time on the manager partner podcast. So everyone
Thanks, Brian. Talk to you soon.
Brian Matlin (33:25)
Thank you, Jeff.
The Managing Partners Newsletter
If you like The Managing Partners Podcast then you’ll love The Managing Partners Newsletter.
Every week we’ll email you the latest podcast episodes, legal and business books we recommend, some news, and something to make you smile.