Law Firm Website Design Guide

Written by Erik J. Olson. Posted in .
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As a family lawyer, you are often dealing with the most vulnerable parts of people’s lives. Because of this, you’ll want your website to convey the message that you are compassionate and knowledgeable. However, when you hire a general agency to make your website, they are typically not aware of such a tone among vulnerable audiences. You want to hire an agency with experience in creating websites specifically for family lawyers for your law firm’s website. To speak with a web design expert, call (757)-333-3021 or use our contact page today!

What Is the Purpose of a Family Law Attorney Website?

A law firm website serves many purposes, some of which include:

To Clearly List the Services You Offer

The law firm’s website design incorporates information about the type of service you have to offer, such as providing help for estate planning or managing custody agreements. A breakdown of practice areas often helps people feel as though they can turn to you because they see their problem or need on your website.

To Answer Prospective Clients’ Questions

An attorney website provides information about common questions people have, helping them know what action they should take. For example, it may provide answers to if they have a case (providing basic instruction on how to find out) or insight into what to expect from the adoption process. This creates reassurance for the person that a family lawyer is who they need.

To Get People Familiar with Your Business

A family law website also helps people to know who you are. When faced with difficult situations, potential clients want to know that the person they turn to really does have the compassion, experience, and willingness to help support them. Your website is one component of this.

A secondary factor to keep in mind is the use of blogs. Blogs really can help to provide exceptional insight and create a tone for your practice. Blogs are part of our search engine optimization (SEO) program. Blogs tend to help law offices answer popular search queries online or give information on what to expect when reaching out to their divorce lawyers. Also, blogs help to create content that supports social media.

To Define Your Mission

Family law attorneys often have very clear missions – they want to help others facing some of the most complex aspects of daily life. You want to be sure that anyone who visits your website learns why you are in business and what you plan to do for your potential clients.

To Establish Authority and Expertise in Your Field

A well-designed website stands out amongst the rest. You want clients to see you as a leader in your field. It is quite common for people looking for a lawyer website to find a person that is a leader in their field. Your website can help to position you as the person to go to with questions and for reliable results.

Update New and Existing Clients About Business Changes

Another core component of a successful family law website is to keep people informed. For many organizations, referrals come from current and previous clients. You want to be sure that anyone that is interested can stay up to date on your firm’s changes. That could be valuable business information, such as when an attorney’s office changes locations or your firm won a large case that may impact other clients you have. You can also use your website to post temporary announcements about partners and staff members.

What Should I Include on a Family Law Website?

The web design for your family lawyer website needs to communicate all valuable information to a prospective client as well as any details that may help you stand out from others in the field. That goes beyond just a phone number.

Substantial Content for Your Homepage and About Page

Outline all of the details of your business clearly for the homepage and your about page. Break down information about practice areas, including all family law matters you tackle. Be sure that your homepage also communicates the types of legal services you provide. Your about page is a fantastic place to provide information about the history of the law firm so people can get to know you.

Include Engaging Photos

You want to include professional headshots for a biography. Then throughout the website, you should have candid photos of you interacting with your staff and clients. Be sure these photos are eye-catching and friendly. Visuals like this help people to feel at ease. They also help people to view you as a person they can approach to get help with their problems.

Have Easily Accessible Contact Information

Your phone number should be in multiple locations on your website, including the header or footer and a designed contact page. This allows a person to take action as soon as they make the decision to engage with your firm.

Additionally, your contact page should have a functional contact form. This usually asks for users to provide their name, phone number, email, and information about their case. Once you have this information, you can call the prospective client and provide assistance more easily.

Also, if you offer a free consultation to your clients, be sure to include that information as well. Consumers often need to see this to relieve any concerns they have regarding pricing during their initial meeting. Providing information about what a free consultation is and how it can help them learn more is incredibly beneficial.

Solidify Your Practice Area Pages

It is important to highlight what your firm does. You want to mention prior success with these cases in the past, such as how much money the firm has won in compensation for its clients through challenging child custody or divorce cases. This supports your website visitors as they try to make the decision to work with you.

Create an Easily Viewable Blog Page

At Array Digital, we know that lawyers use blogs as a tool for thought leadership. However, we greatly rely on blogs for our SEO offering. You will find that this is an excellent part of the marketing tools you have to attract new clients to your law firm. The primary goal of SEO is to improve your search engine rankings among your competitors.

How Do People Find My Law Firm Website?

Websites are a great place to house important information about your firm. However, getting cases can go beyond having a website alone. Once you have a quality website for your family law firm, you should invest in:

Search Engine Optimization (SEO)

SEO is a remarkably valuable tool. It helps the search engines, like Google and Bing, know how valuable your website is so that it can properly place it among the first few results in the search engine rankings. That means that when people head to Google and type in that they are looking for a family lawyer in your area, your website is listed as a valuable resource.

There are various ways to incorporate SEO into your website. The first method is the use of organic SEO. This type of SEO focuses on the use of keywords to help your website rank in the search engines directly. More so, it focuses on unpaid results – you are not paying Google to rank your website or draw potential prospects into it. Rather, you are carefully creating content that Google effectively crawls to improve your site’s visibility. It is one of the most important foundations for success in legal marketing online today.

The second component is local SEO. Since most of a lawyer’s clients are local, it is important to consider using words that help pinpoint where your services are available. Array Digital works with you to optimize your online presence so that your website appears when people within your geographic radius are looking for the services you offer. That includes a focus on the Local Pack. This appears at the top of any results page for a local search. This is a short list of the local providers in the area offering those specific services. To see how it works, search for restaurants in your city. You’ll see a listing of local offerings right at the top of the page.


Another component of your success comes in the form of paid legal marketing. This refers to Google Advertising and Facebook Advertising. You may have heard of Google Ads and how it is a pay-per-click (PPC) method of getting leads. This type of advertising method places ads on key locations – such as Google search engine results pages or Facebook pages – when people are looking for the services you offer. What makes it unique is that:

  • It is highly targeted – you’re only going to show ads to people who are looking for what you have to offer.
  • You only pay a fee for this service when someone clicks on your ad, and most often, this is someone that is highly interested in what you have to offer.

In short, you only pay for advertising like this when someone takes action and clicks on the ad itself.

Social Media

Social media is a big part of success in digital marketing. Social media is great for brand awareness. That is particularly important for small law firms that may not have a large marketing and advertising budget. Social media allows you to communicate information, draw people into your blog posts, and disseminate key information that individuals must know. Law firm marketing is often dependent on how well you engage with your prospective clients using social media and your website as a whole.

What Colors Should Be Used on the Website?

We get this question frequently. There is no right answer. It all depends on your brand. Many law websites traditionally use dark blue, gray, and white. While this can look sophisticated, you can stand out by choosing a different color scheme.

Our website development team will work with you to accomplish a clean site that conveys your compassion and knowledge. If you want a traditional darker color scheme, we can implement that. If you want brighter pastel colors, our designers are ready to work with you.

Knowing Your Audience Is Key

Website design is a big part of your success, but you also have to understand who your audience is to make it all come together. As a family lawyer, a dark blue website may not be as inviting as softer, lighter tones. Therefore, our team can help you find that balance. Creating a website is collaborative, so we spend ample time with our family law clients to make the strongest website possible.

Use a Consistent and Complementary Color Scheme

You will want to find a color palette that is not too harsh on the eyes and still allows users to read the content. Contrast is very important. Therefore, using too many bright colors will make the site less accessible.

Use the Right Tools

When creating a website, having the right design tools is paramount. Array Digital uses various design tools to guide you during the website development process. Our team stays with you throughout the process to ensure you are getting the look and feel you desire. Because we focus on lawyer websites, we are confident we can help you get the look and feel you desire.

Let Our Experienced Team Build a Website Specifically for Your Family Law Firm

Our website development process is strategic and intentional. We also make sure to ask for your input and answer all of your questions along the way. No matter if you have a website right now that is not converting for you or you are looking to launch a new website, allow our team at Array Digital to be there to support you through this exciting process. For a free digital marketing consultation, call us at 757.333.3021. You can also complete our online form to request information regarding our services and pricing. We look forward to speaking with your firm!

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Written By Erik J. Olson
Founder & CEO
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.

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