At both Array Digital and Rival Digital, we have KPIs which stands for Key Performance Indicators. These are numbers we track over time because we want to see improvement over time.
About a year ago, at Array Digital, we had an issue with clients paying us on time. So we started to track late accounts receivable. When we first started tracking this, we were shocked that 20% of our revenue was late. That is not how business should work.
We implemented a lot of new processes in order to get that number down significantly. Listen in for ideas of how to get your clients to pay upfront and reduce the number of late payments.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.