Every Wednesday we go over company KPIs. That stands for Key Performance Indicators. When Erik first came up with the idea to track KPIs he did so by himself, for numbers he felt reflected the health of the business. Over time those KPIs have changed, and the way we track them has changed as well. We now track high level data every week, like:
Lower level data, like SEO, social media, and advertising KPIs, are tracked on a monthly basis and now everyone in the company has a KPI they are accountable for. It makes KPIs a lot more meaningful when a person is assigned to them. We find they want to hit their KPI, and if they’re not hitting it they can explain the reasons why and what they can do to get there. They often volunteer to take on a KPI so they have something to work toward.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.