Listen to Kevin share a pro tip for building a website for a client.
Kevin Daisey (00:01):
Pro tip for your website. What’s up everybody? Kevin Daisey here, bringing you marketing tips and business tips. So today I’m talking about websites. So we’re building a new website. We’re branding, well, actually, we kind of refreshed our brand. We now niche and work with law firms, specifically from new clients. We still have existing clients that are not law firms and we’re still helping them. But any new client coming on board is going to be a law firm. So we have a new website being built and we wanna be very specific in our messaging. One of the things that you wanna keep in mind when you’re building your website, or if you look at your website right now, you get, do a quick audit. How much do you talk about yourself versus what’s in it for the client or the customer? Are you talking about them and their problems?
And what’s in it for them if they hire you or bring you on or they buy your product, right? We gotta focus on what problems they’re having and how you’re gonna solve those problems in a way that’s talking to them. You don’t wanna have, we’re, we’re the best agency in the area. Look at all these awards that we’ve won. We work with Google and we’re partners with Google and Facebook and all this stuff, and then testimonials and case studies and examples and all this stuff that’s all about you. You need to sprinkle that in and have an area where they can go see results, case studies and things like that, reviews, but they’re gonna look for that stuff and find it anyway before they make the next decision to reach out to you. Make it all about them, Focus on their problems, Talk about how you solve those problems.
Give examples of clients that you’ve helped in the same situation so they can see themselves in that situation with a similar outcome that you’ve gotten for that other client. So, easy tip. This is a short episode. <laugh>, talk about them more than yourself. Yes, it’s your website. We like to talk about the cool things and update every time we get something new and just bombard them with how awesome we are. But you gotta try to hold back, make it about them and put all the cool stuff about you, other areas of the website, about page, what makes us different, Why choose us. They can navigate to those pages if they really wanna hear more about you. But first you have to capture them. And if you can trigger them with something that’s very unique to them and they’re like, Wow, this is exactly the situation I’m in, that’s gonna have a lot more impact. So content, your website, focus, all those things on the client first.