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Your Beliefs Are Hardwired Into Your Head, with Erik J. Olson


Episode #1360

Many people have the experience of having their beliefs hardwired into their minds. Erik explains why you should unlock those beliefs and discard them when they no longer serve a purpose in this episode.

October 31, 2022

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Episode Transcript

Erik J. Olson (00:01):
Your beliefs are hardwired into your head. What’s happening? This is Erik J. Olson. Now, I say that because this is what I’m experiencing, and I think that lots of people are experiencing this. I know that here at Array Digital in my company, we find ourselves doing things because we’ve done them in the past. We get into this rhythm, and we have a belief system that we have to continue to do these things. And we don’t question that belief system until it becomes painfully obvious that we need to. Now, there’ve been several examples around here recently where I’m like, Why? Why are we doing this? And like, like this happens to me all the time. I’m the one that’s actually doing these things in a repetitive motion. Cause we’ve always done them. But at some point, like it’ll become, for whatever reason, obvious that we’re doing things just because we’ve always done it.
(01:00):
Now in the last several years, this company has changed quite a bit. We have a whole new crew here. They’re very talented. We have all new processes, new tools, and we’re remote. Whereas before we used to be in person, but some of these in person rituals and traditions that we’ve done, they persist when they don’t serve us the way that they used to. And sometimes it’s painful to make the change and recognize that change is needed, but when you realize that you’re doing something and there’s just not a real value proposition for you spending your time, money, energy on this thing, you need to question it and potentially stop doing it. So a lot of this revolves around like company culture and sales. And like Kevin and I talked recently and I was like, Look man, I, I don’t wanna take on any new projects as far as like sales projects, business development projects, unless we know very clearly why we’re doing it and what we expect to get out of it because we got too much shit going on already.
(02:09):
Like I don’t, I can’t just keep pounding stuff onto my plate and pounding stuff onto my team’s plate. And there’s that just not a, just because it’s cool or we think it’s neat. I don’t wanna do any of that stuff unless there’s a strategic reason behind it. And it fits in with the vision. And the vision can’t be, it’s cool or everyone else does this, so we should too. There has to be like a defined outcome to our activities, to the input. So if we want to, if we want to do something like, let’s say I wanted to spin off a third podcast, we already have two. This one, The Journey to $100 million, and we have a second one, which is the Managing Partners Podcast, where Kevin or I will interview the managing partner of a law firm,
Erik J. Olson (02:58):
Say I wanted to spin off a third one. Why are we doing that? Who’s the audience? What do we expect to get out of it? And what’s our ROI? Because we’re investing, maybe not money in the case of a podcast, but time and time is money, and there’s an opportunity cost there as well. But our time is finite. We only have so much of it. And before you know it, you come in on a Monday morning, before you know it, it’s Friday afternoon and you’re week’s gone. It’s just gone and you gotta restart again on Monday. You only have so much time. And even if you’re a hustler and you’re working 50 hours a week, 60 hours a week, 70 hours a week on, there’s only so much time spend it wisely. You don’t have the second despair. So be smart about what you’re doing. Realize that a lot of what you’re doing is because of the beliefs that are locked in your head. And unlock those beliefs and discard them when they don’t serve their purpose anymore. If you’re going to do something, don’t do it out of a false or old or outdated belief system. Do it because there’s a real good reason and it fits into your strategy and it fits into your vision.

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC