Why It’s Important To Have A Single Point Of Contact

Kevin spent over a decade running an agency where they had lots of points of contact. Every member of his team would talk to the client individually and on the client side, we had tons of different people that would email and call our team.

At Array Digital, we had clients talking to every member of the team. Over the last year and a half, we’ve established a single point of contact very early in the sales process. The salesperson will establish that Jamal is the single point of contact to act as a liaison for the entire project.

It’s also important to establish a single point of contact on the client’s side. There’s no way to avoid having contact with other people on their team but ensure that there is one main person that everything is filtered through.