In episode 254 of Journey to $100 Million, Erik has a tactical piece of advice on a tool that we use for our company: Zapier. Array Digital could not operate without Zapier, especially with the great majority of our work being cloud-based.
Here at Array Digital, we are 99% cloud-based. The 1% exception is the video and audio editing we do with downloaded platforms. With Zapier, we are able to connect these cloud-based systems in order for different data to be moved around to its needed platform. For example, our Zapier is configured with things like our Facebook Ads account, so when we get a lead form from FB, this information can automatically get sent to our sale’s Slack channel or inputted into a Google Sheet.
The more automated our systems are, the better. This is due to the fact that this does not have to be done by a team member, and a team member does not have to remember to do it. Anytime you have to rely on someone to remember to do a task, it occasionally gets forgotten, and the work does not get done. Whenever you are able to automate work that someone would have to remember, you are doing better!