Here are a few reasons we’ve turned down business from a qualified prospect:
- When a client’s expectations far exceed what we can deliver.
- If a client can’t agree to a 12-month, we try to negotiate a minimum of a 6-month agreement.
- If a client wants a discount.
- If a business wants us to market and advertise for a service or product that they can barely explain themselves, we don’t understand, and it’s hard to define a target market.
We’re in this for the long haul and not the short-term gain. Think about what you should say no to and instead of kicking yourself when a client doesn’t work out, learn from it.