If you have a company and you’ve got a bunch of different marketing vendors or partners you need someone in your company to coordinate all the activities. In this episode, Erik shares when to hire a marketing coordinator.
Erik J. Olson (00:01):
When to hire a marketing coordinator for all of your marketing vendors and partners.
What is happening? I am Erik J. Olson. So if you decide to go down the path of hiring several different vendors or partners, we like to use the phrase partners here at Array Digital. We like to partner with our clients. We are not vendors. There is a difference, but it’s really kind of semantics. Well, if, if you have a company and you’ve got a bunch of different marketing vendors, partners, let’s say a vendor is like a software as a service. Maybe you got five of them HubSpot, MailChimp there’s a bunch of ’em. And then let’s say you have partners like array digital, a marketing agency. Well, someone in your company needs to coordinate all that activity. Now, sometimes it could be you, the business owner that takes care of that.
Erik J. Olson (00:56):
Other times, the business owner will hire a general manager. That is a very good candidate for someone to manage all these things. But at some point there’s enough activity. And there’s probably also internal needs where the company needs to hire a marketing coordinator. That’s just someone who works for you. In regards to the partnership between an agency and a client, you would be the client. So someone that works at the client level is an, is an employee of the client. And they coordinate with the agency and vendors. Now this person could rank in seniority from brand new, doesn’t know anything about marketing. And we have clients that have marketing coordinators like that all the way to senior. This person’s been doing marketing for 20, 30 years. And we have clients that have someone like that as well. The titles can vary. Sometimes it’s marketing coordinator, sometimes it’s CMO which is chief marketing officer.
Erik J. Olson (01:55):
So there’s different levels, but like, when should you do this? Well, it as the owner, it’s just, when you get overloaded and you need help. Right. and I said, before, it could be you, the owner, it could be a general manager, or it could be the marketing corner, but someone needs to be kind of the quarterback within the company to make sure that all these things happen. It doesn’t mean that that person does all the work, cuz that person probably can’t do all the work. They don’t have all the skills. They don’t have the time to do all of the things that are necessary, but they need to coordinate. They need to be answering questions. They need to be reviewing content and approving it. Right? If an agency like Array Digital creates social media post, they need to review those before they go out. And if you don’t have someone like that and the owner or the general manager just doesn’t have time for it. Well then at some point the owner or general man or general manager will probably be like frustrated because they’re not reviewing this stuff end that something went out. They didn’t like it. So it’s really important that you actually invest in some level of coordinator for all of your marketing
Erik J. Olson (02:58):
Efforts. By the way, this question was asked of me on Instagram and then ask me anything. If you would like to ask me a question on Instagram or you wanna follow me just because I’m super cool. Check me out on Instagram. erik.j.olson. That is E R I K dot J dot O L S O N.