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When It Comes To Salespeople, Always Hire Hunters


Episode #681

There are two big categories of salespeople: hunters and farmers. The difference between them is how they go about getting prospects and turning them into clients.

A hunter is a salesperson that goes out and meets people and very quickly tries to convert them into a prospect. They offer value quickly so they can start to talk business and get them into the pipeline. They’re actively going out, actively getting business, and actively trying to close them.

A farmer is pretty much the opposite. A farmer may start a podcast, interact with people on social media, go to events to network, but they don’t press too hard when it comes to converting someone into a prospect. They are more so invested in business development and doing things to bring awareness to your business. It’s a longer process, takes a long time to pick up speed, but it is still a completely valid sales strategy.

We’re looking for hunters.

November 26, 2020

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© 2021 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2021 Array Digital LLC