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What Our Quality Core Value Really Means To Erik, with Erik J. Olson


Episode #1323

We have five core values here at Array Digital and Rival Digital. Those five core values are transparency, quality, urgency, winning, and passion. In this episode, Erik shares the quality core value.

August 30, 2022

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Episode Transcript

Erik J. Olson (00:01):

What our quality core value really means to me, what is happening? I am Erik J. Olson. We have five core values here at Array Digital, and also at Rival Digital that are exactly the same, our five core values. I mean, we’ve had core values for, for years, actually, even before we were Array and Rival, I had core values at my last company and I brought them over. They’ve changed a little bit here and there. As time goes on, they’ve been merged. They’ve been deleted. They’ve been added to it’s all outlined in my book, right behind me Million Dollar Journey, which is on Amazon. Go check it out Million Dollar Journey. I talk about the whole process of creating core values. And those five core values are transparency, quality, urgency, winning, and passion. Now, today, I want to go over quality in particular. So I’m gonna read to you the actual definition of what our quality core value is.

And then we’ll talk about it. Quality. We are some of the best at what we do. We provide the highest quality offering practicable. We will always produce to a level that the majority of us believe is superior. Mediocre performance is unacceptable. Every team member is expected to highlight and address low quality work. All right, now let’s break that down. One statement at a time, we are some of the best at what we do. All right. Now I could say we are the best. We’re amazing, but I know that, Hey, look, we’re probably not right. We’re good. Other people that are better than us. Of course, there’s always someone that’s better than you at anything in life, right? There’s always a kid who can jump higher is faster. Can do a better skateboard trick, right? And this applies to your adult life. This applies to your professional life.

Even if you’re at the top of your game, there’s probably very likely someone that’s one or two or a hundred steps ahead of you. So it’s not that I need us to be the odd best, but we’re gonna be right up there. We provide the highest quality offering practicable. All right. The practical practicable, easy word to say, obviously that’s, that’s a meaningful part. Again, I’m kind of like hedging here. Like I’m not saying like we are going to be the best we provide the highest quality offering. I’m not saying that like, there’s always gonna be some, someone that’s done better. This says one or, or a hundred steps ahead of you, but we wanna be in the running here. Right. We wanna be seen as like top tier world class. So the highest quality offering practical. Now, what that means is like, I can’t provide the highest quality on a shoestring budget, right?

So a lot of this depends on budget on, on other factors where I, I can only do so much. So if someone comes to me as a digital marketing agency owner, and they’re like, Hey, I, I wanna completely dominate and take over 100% of all of the business in my sector, in my geographic area. Well guess what? They don’t bring the budget with it. And then I’ll have the, they don’t have the tools in place to actually accomplish that mission. Right. But when it comes to us, they’re not gonna give us a million dollar a day or a $10 million, a day budget to just completely focus on their city and take a hundred percent of that market share. So we do what we can right now, we do the best that we can as much as practicable based on our situation, but we should always strive for high quality and value.

We always produce to a level that the majority of us, the majority of us believe is superior. Right? So when we look at something that we do, if several of us are like, nah, I mean, that’s okay. I mean, I guess we could do better. That’s a problem. That’s a problem. That’s an indicator of a problem. All of us should be like, that’s badass, man. Good job. But if we look at something and we’re like, eh, that’s not very cool, but I don’t wanna say anything because Bob built it. I don’t wanna blast Bob. That’s a problem. That’s a problem. And I’m trying to say here, like that’s not allowed mediocre performance is unacceptable, right? Again, if we’re like, well, I mean, Bob built that thing and I don’t know, Bob Bob’s work is always kind of lame, but I don’t wanna say anything. Cause you know, I’ve gotta see him for company lunch or that’s not what we’re after here.

I want you to call out Bob, you can do it in private. You can do it in public if needed, right. But we need to call out this low quality work and don’t make it personal. We’d be like, Hey man, like we didn’t stick with our standards here on this website, social ad, whatever it is. Right. we could do better. I don’t, I don’t man. We need to do better in the next time. Right? You need to call out Bob and Bob’s work again. Don’t make it a personal attack. But as a company you need to do better. Mediocre performance is unacceptable and that means you need to be transparent. Another one of our core values, you need to be transparent about what you see and what you think about the quality of the work that we’re doing. Lastly, every team member is expected to highlight and address low quality work.

And that, that’s just what I covered. Right. I just covered that. Meaning if I see something myself, let’s say I’m like a brand new employer or like I’m, I’m, I’m, I’m, I’m the lowest level employee that we have here. And I see something that I’m like, eh, that kind of sucks. What I don’t want you to do is to think, well, who am I as the lowest level employee to call out Bob, who’s been here for five years to call it his work. Now every team member is expected, right? So that’s running our core value. I expect you to highlight and address low quality work, whether it’s yours or

Erik J. Olson (05:56):

Not. As a matter of fact, I’m gonna add that right now, whether it’s yours or not, or, and regardless of your position, that’s what I’m really trying to say here. I want everyone to feel comfortable and to have the culture here where we call out low quality work, because it can’t fly. It’s unacceptable, right? Meteor performance is unacceptable. So that’s a breakdown of our core value, quality. Based on this discussion with you a one way discussion, I’ll probably actually amplify it a little bit. Every team member is expected to highlight and address low quality work regardless of your position or who did it, right? I’ll want us to be transparent about quality, cuz we want the highest quality. And we can only get that. If we’re honest with each other about what we think of our work, I hope that helps. If you have any questions about this, hit me up on Instagram. You can find me online on Instagram @erik.j.olson. That’s E R I K dot J dot O L S O N.

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC