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Victor Peña – Journey to $100 Million Podcast


Episode #1348

Victor Peña is the Founder and CEO of OmniPrint International Inc. Victor is an experienced, proven and obsessed technology CEO, focused revenue creation through performance not funding. Leader by example and empathy, Obsessed over progress and 10x success. He built @omniprintinternational from 0 to multi million dollar generating business @omniprintinternational.

Experienced in global business with products being sold globally and the technology parts are sourced globally. They have offices in California, Korea & Mexico.

Experienced leader of innovation teams with product of the year awards for the last 4 years in a row. Created products from scratch like Cheetah Industrial DTG printer, Wurk platform for print job automation. Gamut Plus Enhanced Direct to Garment Inks.

Focused digital marketer with solid fundamentals and creative strategies for lead creation, development and management. Our digital marketing department is all in house and focused on 10x growth.

Manager and pusher of growth, Thriving in over 170 % year over year growth. Builder of highly motivated team environments pushing for customer sucess and long term value.

Tough and caring win/win negotiator focusing in long term business partnerships. Average industry relationship is over 5 years old.

Industry speaker and mentor to others trying to grow.

Commercial and Multi Family Real estate investor. Principal owner of Hugo Holdings LLC. We buy, hold & manage apartment buildings, inspiring “Positive Living”.

Angel investor and board member of Hundy Inc. A new app foucused on positive, fair short term loans for people.

Growing Philanthropist. Helping in causes relating to helping their troops through the Gary Senise Foundation and our youth through Choc and other private foundations.

Learn from his expertise and what trends are helping grow his business on this episode of the Journey to $100 Million Podcast!

October 10, 2022

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Episode Transcript

Erik J. Olson (00:01):
Hey everybody. This is Erik J. Olson, your host for this episode of the Journey to $100 Million podcast. Usually we have so episodes of me or Kevin, but every once in a while, we like to invite on a guest, another entrepreneur, usually someone that’s a few steps or a lot of steps ahead of us to ask him or her questions find out what makes them tick and to see if we can learn from what they’ve learned along the way, their mistakes. See if we could apply it to ourselves and our business so we can get ahead, hopefully even further. And today I have the pleasure of having Victor Peña on this show. Hey Victor,

Victor Peña (00:37):
Hey, what’s up, Erik really, really appreciate you having me on, man.

Erik J. Olson (00:42):
I appreciate your time. So Victor and I bumped into each other at a, a conference basically. Yeah. And right away, I was like, Hey, let me get your information. And then I’m super glad to have you on the podcast, man.

Victor Peña (00:55):
Thank you. Thank you. Made an intention is you know, bringing some value to the viewers and the listeners and also like what kind of nuggets we could put in there that we needed when we were starting up in the journey. And that’s when my intention is to drop as many gems as I can for everyone.

Erik J. Olson (01:15):
Well, I appreciate it. I, I wanna be greedy with your time here and, and hopefully the audience can benefit as well. I was about to tell you, and I’m like, Hey, let me just put this in the podcast for everyone who’s listening as well. We started this podcast about four years ago after we decided that we were gonna have a, a big, hairy, audacious goal of growing to a hundred million per year agency. At the time we were a $1 million in revenue and just barely like a rounding era above a million dollars. So it was just a ridiculous goal at that time. It’s still a ridiculous goal. We, I mean, we’ve made some progress, but, but there’s a lot, I mean, and a lot, a lot of work to, to be done. We want to do about 2030. So it’s always great Victor to connect with someone like you. Who’s several steps ahead. And, and that’s, that’s what kind of like drew me to you. So if you wouldn’t mind can you tell me a little bit about yourself and what you do?

Victor Peña (02:09):
Yeah, thank you. You know, you, first off you gotta have a crazy goal otherwise, how do you get out of bed? Right. So I, I love, I love this a hundred million goal. So a little bit about me. So on my main business is we empower business owners globally to thrive with print on demand. So what that means, if you picture you know, mom at home she has a SC store it’s printing, she’s printing nine it’s wine o’clock shirts you know, and probably using our equipment to sell t-shirts online, sell merch that’s my primary business. And we have big brands as well that that are producing. And what print on demand is it’s sell it first, then print and ship, right? So you’re getting paid, there’s no inventory. And so we built, we build the machines, the technology and everything that that is used for. So that’s my primary business. And from there I take everything that I earn and I stay broke and I put it into multi-family apartments. And that’s, that’s, that’s my strategy as, as a, as a whole.

Erik J. Olson (03:24):
Very cool. So I, I would imagine that a lot of people are, you know, who are listening maybe into like inter the internet space somehow. Like we’re a digital marketing agency. I think that like, even though, even though I’ve got plenty of stuff printed around me it, it seems kind of like one of those industries, maybe that, that isn’t well positioned for growth, but you found a niche right now, if you, if you would, could, could you kind of take us back to the beginning? Like when did you start, how did you start, I’m guessing, I’m guessing you did not start in the same form that you’re at now, there were pivots along the way.

Victor Peña (04:01):
Yeah. You know, there’s, there’s always huge pivots in, in the journey. Right. So like technically I started the business in 2005 and we incorporated in 2008, so for a few years it was more like you know, engineering, the product, figuring out like, what, what is, what value can I bring to the marketplace? That’s different, you know? And so at the beginning, I, I, if, if you notice I really like the printing industry because printed products are always gonna be around. Right. But I wanted something with some growth because I’m, I’m more in the technology space. That’s my background, that’s my education. And I wanted to do something different. And, and I had worked on print engines before in, in the hospitality industry. So if you go to a hotel and you use the business center and the lobbies, and you, you pay an exorbitant amount of money or use the internet in the room that that’s the technology that I was involved in developing back, back back then so I had that expertise say, well, what, what can we do with it that has some ramp for growth because that’s super important.

(05:19):
So I saw the digital printing of t-shirts to be able to do one offs, full color customizations, all of that was not really mainstream. So, so that’s kind of why I decided, okay, well, let me let, let me see if I can make something out of this. And that, that led me down this rabbit hole, you know, at the beginning, that’s how, that’s, how the process started.

Erik J. Olson (05:45):
Okay. I’m, I’m surprised that you like, you, it sounds like you started off pretty close to where you’re at now. Not, not as far as scale and, and whatnot, but like the vision. Right. And so what’s interesting for me is I, I thought you were gonna say something along the lines of you were selling t-shirts, you were selling printed material, and then you, you kind of got into the manufacturing, you just went, you went right into the manufacturing or, or at least the, the manufacturing of the machines.

Victor Peña (06:13):
Well, it, it, yeah, it, it sounds easier than it was. Right. But, but yeah, the, the thing is you know, for, for the, the, the main, the main start was actually like really falling in love with the technology and what it could do as a growth opportunity. Right. so, so printing was new, but tech wasn’t for me. Right. So, yeah. I didn’t come from like a printing background to, to, to producing and say, Hey, you know what? I could build a better widget. It was more like honestly it was like, Hey, what can I do that? I could sell and make a lot of money, and then I could have a recurring line of income afterwards. Right. So a lot of the vision I’ve already, you know, I, I realized it like later in life, but I I’ve always had kind of a vision that was bigger and I wanted to do bigger things.
(07:10):
Right. But, but when it came to this, I really love the fact that if you provide people value and quality inks, they they’re buying them every month. So you don’t have to sell a machine to a customer every single month just to survive. So there’s a trailing value proposition and revenue that you can make you know, as, as a company, if you keep giving good service to your customers. Right. So that, I really love that about the, the printing space. But I also love the, the how old school it was and how, how it needs digital, like transformation. It needs innovation. Right. And, and it still needs more of it now. Right. and that was one of the most attractive parts of it is I could take something that’s so, like, it hasn’t been changed you know, since it started and bring online technologies to it, bring other, other stuff. So that that’s kinda how the vision started, you know?

Erik J. Olson (08:15):
Yeah. No, that’s great. So, so your, your revenue model is you, you sell the, the printer and then you sell the ink on a recurring basis. I got it. Ha have, have you messed with that model in the past? Have you tried different things like, like maybe just all recurring revenue, try to like amateurize the cost of the printer or has it always been kind of the same?

Victor Peña (08:36):
Yeah. So these are, these are more industrial printers. So they they’re they’re, they’re a bigger size for production. So for example if you, you know, an average price is around $25,000 for the, for equipment, right. And then there’s, there’s other products that, that you know, we offer entry level people as well, but so it’s hard to, it’s hard to offer free 25 grand in exchange for inks, right? So we’ve toyed with those ideas, but normally it’s, it’s a fairly straightforward model, right? You, you pay for the equipment and then you pay a good price for inks. Mm-Hmm <affirmative> so what we did different there is if you could visualize, I don’t know if you remember you, you, you were doing a project going to school and then you gotta go to office Depot and buy ink cartridges.
(09:31):
and it’s like 35 bucks for a little, little color thing, and then you get home and then now you gotta go buy another color. Right. And you, you never actually get out of that loop. So and that’s traditionally how the printing companies handled inks little cartridges, super expensive and then, and then machines almost free. Right. right. And so what we did is we’re like, okay, well, how do we make those changes? So we ended up formulating our own inks. We sell them by the bottles and, and we cut out like three lines of middlemen in between mm, no cartridges, no plastic, none of that. So we offer like the lowest cost per print to our customers and really high quality products. And we were able to, to disrupt kind of like that old school game and, you know, we’ve been dominating in our industry you know, product to the year for the last six years. And that’s what companies that have been around for a hundred years. Right. I say,

Erik J. Olson (10:36):
Model. Congratulations. That’s awesome. Thank you. So let let’s, let’s, let’s, let’s stay like back in the beginning, just, just for one more question, 2005. So you, you said you incorporated in 2008, so it took about three years before you were ready to like, go all in, I guess, with the business during the three years you were researching, building, innovating testing what was that transition like? Did you have like a day job or you were doing this nice and weekends, one of those kinds of deals?

Victor Peña (11:06):
Yeah, that’s a great question. So I, I had you know, I was in the hospitality technology space, so I’m a recovering engineer, so that’s my my profession. Right. Yeah. And, and the thing is, is I, this was a startup from like my other business, right. So it was a little, a little room. We, we, we had negotiated kind of an the sale, the sale of my existing business contracts for, for another company that you know, we had the Hilton contract Marriott and wow. We wanted to come in and, and scoop those up. So I needed to find something new at the beginning. It was a bootstrap deal. There was actually four other partners that were part of the, the, I would say the pseudo, the startup crew, Hey, why don’t we do this, this idea?
(12:01):
And then I researched it. My job was the engineering side and the tech side. Right. but, but then you know, after that, what happens is a lot of people have the lure of starting a business. And if you notice it’s exciting you’re like trying to figure out the name and the logo and all these things. But what happens is when it’s time to get to work it’s hard for people to execute. Right. So that, that happens to me, a one by one other partners were like, oh, shit, I’m my exit because this is way more work than I thought, you know? And I was like, I already used to like work, you know? So, so that’s why it was a transition period of like, figuring out, okay. I have a role of being the, the tech side of this thing. Mm-Hmm <affirmative>, but, and going from now, I have the role of everything of this thing, right. Sales, marketing, execution, all of that stuff. So, so that was, that was the beginning. And it was a, a little small piece of an office that that we were renting for like 150 bucks a month. That, and that’s kind of how that got started.

Erik J. Olson (13:15):
I love it, man. Humble, but yeah. Sounds like you had a, another business that was successful, that you were able to parlay into what you really wanted do. So I love it. So you’ve, you’ve been in business now for going, if you grew up back to 2005 for 17 years. Yeah.

Victor Peña (13:33):
Yep.

Erik J. Olson (13:33):
Which incredibly impressive. That’s a long time. So anyone who’s thought about like starting a business, who’s listening 17 years being, self-employed like, it’s, you have a team around you now, but like, in the beginning, like you didn’t, and it’s, it’s, it’s just, it’s hard, like everything rests on your shoulders. So congratulations on that.

Victor Peña (13:53):
Yeah, it does. So I I’ll give you guys like one tip that’s super important, right. When it comes to you starting something like commitment’s super important. So make sure you’re, you’re always, if you’re gonna start a business to understand that it’s, it’s gonna be super difficult 10 times as much 10 times as harder than you thought. So you need to give yourself patience and you need to understand that your first five years is, is a bare minimum of time that you have to dedicate. Yeah. And, and more than likely is gonna be 10. Right. So patience is important. If you want to build something big, if you wanna build something great, that’s what it takes. I haven’t seen stuff. That is super easy, super fast, really be something solid and long term. Right. And I know there’s a lot that, you know, there’s a lot of digital space, crypto, all this other sexy stuff wholesaling and all, all this fly by night stuff. But the reality is you, you guys need to be patient because it’s gonna be kind of a difficult path. Right. and, and, and like, give yourself that leeway to say, Hey, I’m gonna invest five years and I’m gonna hustle it. And don’t expect to be rich and with a Lambo in two months.

Erik J. Olson (15:13):
Yeah. Well, well stated, I, I completely agree. And, and for me, which I think is a pretty normal journey for entrepreneurs, it took five to 10 years to figure out what I wanted to do when I grew up. And, and there was a lot of changing and pivoting, which is, which is why I was surprised actually for the last 17 years. You’ve been on effectively the same vision, because for me at 13 years, and there’s, there’s been a lot of pivots and each one of those pivots is effectively a restart. Right. So by, by, by having that clear vision and sticking with it, and not you being able to resist impulses, I’m sure you’ve had a lot of opportunities to go do this, go do that. Right. And you have

Victor Peña (15:54):
To just, yeah, I’m a big idea guy, you know, that that’s like you should see I have a, my strategy with ideas is so what I used to do is at one point I was doing like seven projects. Okay. And that gets really difficult. We’re talking about seven companies, seven different things. And not until I focused on my main thing was where I saw some big growth. Right. So what I do now is if I get ideas, Hey, you know what, maybe I should chase this shiny red ball. I give it it’s time. I put it on my list. Right. And I give it, I give it it’s storage space. And then when, when I’m in that mode, then I can go back to it at some point. Yep. but being focused helped me kind of stay on that path long term. Right. because I was all over the place at the beginning.

Erik J. Olson (16:46):
Yeah. Yeah. Very natural too. Like as an entrepreneur, you want to go do three or four things and you think you could do it all, but you, can’t just, just one thing is gonna take all your time and energy.

Victor Peña (16:57):
Yeah, exactly. Exactly.

Erik J. Olson (17:00):
Well, let me, let me ask you, so like, along the way last 17 years, maybe even before, what, what are some kind of like big mistakes that you felt like you made that in retrospect you could avoid now, if you were to do it all over again.

Victor Peña (17:14):
Yeah. So that, that’s a great question. So I’ll preface it with I make mistakes all the time still. Right. the main difference is you know, I don’t do like big game changer killer mistakes, you know, because I always want to try different things. So mistakes are okay, you’re gonna make them but some of my earlier mistakes is not getting my vision properly defined, not getting and what does that mean? Okay. Well, why, why do you, why are we, we even doing this business, right? Why am I doing this business? Right. And why should anyone come with me on the journey? Right. So it took me too many years to define that. So what does that do? It, it, you, you start kind of just hiring whoever will work for whatever pay you have left over. Yep. but there’s no clear vision and path set up for them at the beginning. Right. So if, if you do one thing and as entrepreneur is really spend that time creating a vision and why you’re doing something, because it’s gonna help you find out what’s the big end goal. What’s the big thing that you guys are all after, right?

Erik J. Olson (18:36):
Yeah. Great advice. It it’s a difficult one. And personally, like I, I started the business frankly, for a living and it took a long time before I started to shift my mentality away from me and my livelihood and to the people that I was affecting either by hiring them directly or clients and how we could help them. And that’s only been in the last couple years, frankly. Pretty profound shift though, when you start to think about others, instead of yourself, you do the right thing yourself for others and, and good things will happen to you, but that shouldn’t be the primary.

Victor Peña (19:11):
Exactly, exactly. So, so that’s a, that’s a key thing where it’s a difference because if like I, you know, my, my background is construction, right. Growing up as a kid, that’s what, that’s what most Mexicans, that’s what we do. <Laugh>, that’s how I pay for college. So, so and I say that because in that field, you either show up and you work hard or you don’t eat. Right. Mm-hmm <affirmative> so my mentality of employees was that of construction. Right. I’ll get I’ll, I’ll go and get 10 guys, and we’re there to do a job and let’s, let’s go. Right. But when it comes to building a big organization that has different levels of leadership and all that, you now have to have the vision and the, and the team members have to also win. Right. What do they get by ha like getting this big goal to a hundred million, right. What are, what do they get? Right, right. What’s, what’s their participation, what’s their development cycle. How do they become financially free with their families? Right. That’s the new thing. I didn’t have any of that at the beginning. It was like, Hey, I’m paying you your salary. You should do your work.

Erik J. Olson (20:32):
That’s right. Yeah. Yeah. Very, very normal. Right. I mean, that, that’s what most bosses, frankly think. Right. Yep. And, and that’s kind of your mentality in the beginning as well. Like I’m, I’m just trying to survive here and it’s very difficult to think about a future when you’re just trying to survive. It took us yeah. Several years before I could even start to think about what the future could hold and, and, and, and even like, you know, fancy some sort of future at a hundred million dollars, nevermind. Like being in business next year.

Victor Peña (21:01):
Exactly. You know? I, I would, my, my journey was easily 10 years and closer to 15 for my overnight success. Right. And the, the reality is everybody says now the questions as well, man. How, how like you planned all this, but the reality is no, like my initial goal was like, don’t go bankrupt mm-hmm <affirmative> and, and like have enough for, for meals and like rent that’s right. That’s the initial goal.

Erik J. Olson (21:35):
<Laugh> that’s right. That’s right. Let me ask you if, if you were starting this whole entrepreneurial journey all over again, what would you do differently? You think?

Victor Peña (21:47):
Yeah. So I have, I have one key thing that’s super important. That’s helped me probably the last three to five years. And that’s modeling successful people that have already done it like, because what did I do at the beginning is try to figure everything out by myself to either save money or because I wanted to know and all that, but the reality is other people ha have already built big things. Yep. Yep. They have the knowledge, they have the framework plug in and use it and then pay them, you know, that, that, that’s my number. One thing that, that I would do if I was starting over besides purchasing a business that was already established

Erik J. Olson (22:37):
<Laugh> yeah. You know, I’ve thought about that last one too, because it, it, we we’ve reinvented ourselves multiple times and we, we we’re, we we’ve got it now. We’re not gonna do that again. I’ve actually gone through a merger in the past. I’m not doing that again, if anything, I wanna be acquiring, but but yeah, if it’s interesting, you mentioned that I was talking to someone about they, they were thinking of buying a franchise that I’m like, well, there’s pros and cons. And when the pro is they’ve already invented the business, you don’t have to invent it. You just get the binder in training and you’re off to the races.

Victor Peña (23:09):
Yep,

Erik J. Olson (23:10):
Exactly. Imagine that. It’s interesting. So, you know, the first thing you talked about was finding people, successful people to model and mentors go into that a lot. So you and I actually met at a grand Cardone real estate summit probably about yep. Two months ago or so. That was my second summit in real estate summit. I’ve been to a couple of those other events, but yeah, we, we bumped into each other at one of those events where we were trying to learn from people who were several steps ahead of us. Right. I, I, I know now that that was not your first event. Can you kind of like explain your whole like 10 X grant Cardone Cardone ventures journey and process how that started and where you’re at now?

Victor Peña (23:56):
Yeah, definitely. So I originally like found grant on YouTube. All right. And I was researching real estate, so and I didn’t really connect with the guy at the beginning because it was like cocky and kind of like abrasive. Right. but you know, my vision was to get into apartments. Like that’s what I wanted to do long term. This was, this was a 20 14, 20 15. Right. I, I, I had enough finally to pay the bills and save up money and my vision was to get into real estate. So I, I, I did a lot of free stuff all on the, on, on grants, YouTube channel. I actually bought my first apartment building off of the, like all of the workshops that he would do for free on YouTube. That’s how I bought my first apartment building. And then I got into his sales stuff because, you know, I, I, I went, broke buying a apartment building and moving the money to there.
(25:02):
and now I gotta make more sales. Right. So then I got into all his sales material and I’m like, dude, we, we should be doing all this stuff. And I started with a book and implementing some of that stuff, marketing the flow, the conversions and, and that’s how, that’s how the initial relationship started. I didn’t go to a conference till years later. I think it was Miami Marlin stadium, 2018. I think that’s what it was for growth con 18 or 19 yeah. Growth con. Yep. That was the first event that I actually paid to, to to do stuff. So and the, and the thing was, was like the message was simple, right. Think big, basically think 10 times as much more than you’ve been thinking forget all your drama of your, of your hardships and growing up, cuz that’s not gonna help you focus on big goals.
(26:02):
Yep. And then turn that money into assets that are paying you cash flow over time. I really resonated with that message. And then that, that was my first, my, my, my kind of my, my journey there. And then I, I invested time into building relationships with him, his family you know, his, his top executives or some close friends of mine. And my wife’s now and then here comes Brandon Dawson, right after that, to organize the operation of the chaos that you make by going beast mode selling, marketing, and all that. Right. So that’s what I’m like. This is the guy. So that I went all in with Brandon on, you know, I spent easily over 800 to a million dollars now you know, with, with Cardone ventures and, and the 10 X community. Mm-Hmm, <affirmative> like planning out my business.
(27:05):
I get, you know coaching from Brandon and stuff like that, just because of what he’s done and, and the guy’s just a badass all the way around. Right. So, yeah, so that’s, that’s kind of been my journey and that’s why I say, look I, I waited to the tail end to invest all that money in this last five years. But if I would’ve spread that out maybe earlier, right, you don’t have to go in you know, I didn’t have the money to spend that much at the beginning, but I could have got like a course, you know, mm-hmm, <affirmative> on different things in the past. So, so those are, that’s been my, my like, free to free to to a lot of money journey with, with these guys as mentors. But it’s helped me a lot. I wouldn’t have my real estate where, where it is now. Of course, like I, I had to do the work, but I got the guidance, you know, I, I wouldn’t have my business where it’s at now without having some of these guys that have done big things in the path kind of give me the tactics for it.

Erik J. Olson (28:10):
That’s great. Yeah. when I, when I talk to colleagues, other business owners about hiring mentors investing in programs like you’re talking about a lot of times, they’re very focused on the money, right? So you said 800,000 to a million dollars. You spent with Cardone, Cardone ventures, et cetera. And, and a lot of people will be like, that’s crazy. But the thing is like, there’s really only two ways to get experience or knowledge. I should say. One is through experience, your own experience, trial and error. You could make a fatal mistake during that process. You mentioned that like, you’re not, you’re not in that realm anymore, but like a lot of people can make fatal mistakes along the way. Not, not to, to yourself personally, but you know, to your business, you could kill your business with some of these bad errors that you make.
(28:56):
but then also it just takes a long time, but it is a very good way of earning by doing yourself earning your own experience. The other way is through others, learning from the experiences of others, through books, podcasts like this through programs, through conferences, right. Networking, and try to soak in as much as you can learn from them and then try to avoid those mistakes and grow faster. So you don’t have to wait 50 years to get to where you want to go. Maybe you could do it in 10 years, right? So it’s, it takes an investment in order to make that happen. You don’t just do it for free and overnight. It takes an investment of time and money to get to where you want to go. So that’s something I’ve like picked up on recently is that this, this won’t be a, a cheap ride. I’m gonna have to spend money and time to get to where I want to go.

Victor Peña (29:50):
Yeah, exactly. And, and this is the thing you could do it at every income level and you could find a mentor and you could find education. That’s gonna help you propel and get to your next level. And that’ll, that’ll get you used to saying, Hey, you know what? Education is actually what got me here. Instead of like saying, well, if, if I pay for this course, how much can I make next week? You know, it’s not gonna work like that because a lot of people forget that the course is not what the valuable part is. It’s what you’re doing with it and how you implement it. And those results are gonna be made by you. You ha you’re gonna get a roadmap, but what happens when stuff doesn’t work for people is because they buy a course or invested in something, but they forgot that they didn’t open it.

Erik J. Olson (30:43):
Mm-Hmm <affirmative>.

Victor Peña (30:44):
Yeah. You know, and they didn’t start it. They didn’t finish it. They didn’t go through with it got hard. And then they, they they pulled out of, of that. Right. And now the course didn’t work. Right. where, where did I say things? Eric Thomas, like the, like, don’t be upset about the results you didn’t get with the work you didn’t do. And it relates to these courses that, that, and these mentors and the, the advice you have to implement, you have to do the work. Yeah. You know, that’s super important.

Erik J. Olson (31:12):
Totally agree. Well, Hey, Victor, this has been great. If someone would like to follow you online or get more information, what’s a good place for them to go in and get some more information about you.

Victor Peña (31:24):
Yeah. So I try to be all over the place. The, the main, the main place is my Instagram @victor_h_pena. And you can get a link there to, you know, at Omni print international and Hugo holdings for the real estate. And I’m, I’m posting all the, all the time there. So that’s the best spot feel free to DM me if anything I could help you with.

Erik J. Olson (31:47):
Yeah. You have a, a great Instagram page here. You got some, some pretty well known people, all these people I know on, right on your you know, the main page there and decent following too, man.

Victor Peña (32:00):
Definitely little by little, you know grant forced me. He is like, you can’t be big if you’re on private. Yeah. And you know, my only two followers was with my mom and my wife. <Laugh> and if I’m gonna do anything big, so that day I was like, damn, this guy’s talking to me right now. So I, I like put it on public and I just started doing the things that need to, to inspire people. And that’s, that’s how I’ve been doing it.

Erik J. Olson (32:28):
Very cool. Very cool. All right, Victor. Hey, that was a pleasure talking with you. I’m glad that we reconnected and thanks for making the time to be on the show.

Victor Peña (32:36):
Likewise, thank you so much. And I really appreciate being on here. I really love the show.

Erik J. Olson (32:40):
You got it, bud.

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC