When Kevin is in a sales meeting, he ensures that he understands the prospect’s business. He makes a point of talking more about their business than what Array Digital can do for them. It becomes easy to bring it back around to their business goals and how we can help with those.
Be invested in how their business is running and how they expect it to grow. You’re there to do more than just marketing and focusing on all the aspects of their business will help you to do your job better as well.