Do law firms have marketing departments?

Even though most law-firms have resorted to their in-house staff for their marketing, the endeavors have not been in vain. There are higher flexibility alternatives but the basic framework has done just fine for the most part.

How much do law firms spend on marketing?

According to research that was carried out in 2018, law firms spent about 2% of their revenue on business development and marketing. This totaled to just $19,000 for every $1 million in revenue.

Why does a law firm need marketing?

After referrals and recommendations from friends and family, online searches are the most common means of finding a law firm. 70% of law firms have gained new clients through their website. 96% of people seeking legal information or advice look online first.

Journey to $100 Million

Podcast

Two New Hires, Sight Unseen

Episode #536

We recently hired two brand new employees who we never actually met in person. It’s something we’ve never done before and Erik wasn’t really sure if or how it would work out.

When COVID started, we needed to hire someone but it wasn’t possible to meet in person and especially not in a group like we normally do. But we did it entirely over the Internet.

It’s something new to us but it’s something that has worked out extremely well for us. Both of these employees are crushing it and it made us realize that we don’t need to see our new hires face-to-face in order to interview, hire, and train them.

July 3, 2020

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About The Hosts

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.