Tweak your messaging to resonate with your ideal prospects

Every so often we find we have to update our marketing strategy, particularly when it comes to events we put on.  An example is the monthly marketers meeting we used to host called Marketers Anonymous.  This was a marketers networking event we used to host during lunch at a bar and grill in Norfolk, Virginia.  It started off as us speaking at the events every month.  Then it changed to us inviting speakers (mainly other marketers) to speak to our guests.  At some point we realized we weren’t getting any business out of these so we had a meeting to discuss how we could get more out of it.  That’s when we decided to start inviting speakers whose message could help get us in front of our ideal prospects.  It was a win-win.

Unfortunately COVID hit and we had to cancel our monthly in-person meetings.  We turned our attention to our Lunchtime Livestream, which is a livestream we put on once a week on Fridays.  We went through a similar learning process.  We started off speaking on our livestreams ourselves, then we invited others to co-host the show, with similar results as before.  Now we are more strategic on who we invite on the show and the messaging we put out there.  Sometimes you just have to tweak your strategy and your message.