Which is better: productivity or efficiency?
Kevin talks about a concept called ‘True Productivity’. Is productivity how many things you do or how efficiently you can do them?
Productivity is quantity. For example, how many social posts you can put out a day for multiple clients. It’s checking off a box.
Efficiency is quality. For example, you put out all those social posts but you misspelled words, put in the wrong picture, didn’t generate any engagement, etc. That is not being efficient because the quality is low.