At Array Digital, we don’t typically travel for sales. We don’t go to trade shows because that’s not our kind of marketing. But if we have a prospect that reaches out to us, Kevin is willing to do the traveling and take the meeting.
This came up recently with a prospect that had done a lot of research prior to calling us and were very impressed by what we’re doing and our online presence. This was a good sign and things moved quickly. Before determining that we would travel for them, we needed to know where they were in the buying process, how many people are involved, and how sold they are on our product/services. Make sure you’re not wasting your time and money by asking these sorts of questions.