Erik recently attended a Mastermind workshop with other agency owners. One of the things that came up was whether to niche or not. This is something that Erik and Kevin have gone back and forth on since Array Digital’s inception three years ago.
Chris Dreyer of Rankings.io was part of the Mastermind and he made a strong case for niching. Of course there are pros and cons to niching, but overall the pros outweigh the cons by far.
When the pandemic hit earlier this year we quickly learned that some industries fared better than others. We took inventory of which of our clients were doing well and which were not. It was then that we decided our niche should be medical, law and home service industries.