Three years ago when Erik started working with Kevin, Erik was doing custom software development while Kevin was building websites. There wasn’t much overlap between the two but both realized they could benefit from having the other’s service. They were going to join and do this but have digital marketing as an add-on service by hiring a digital marketing manager.
Then Erik started learning absolutely everything he could about digital marketing for a solid year so they started to transition more into digital marketing than custom software before realizing this is where they wanted to be.