Back in the day, when Erik first started his business, he worked as a freelancer. He kept his day job and worked on his business on nights and weekends. This meant he was working long hours almost seven days a week. As his business grew, and he got to the point where he was ready to hire help, he started by hiring a couple of freelancers, since that’s what he was familiar with. By this point his business had become his day job and he was now working typical business hours during the day.
Just like he had done in the past as a freelancer, many of these freelancers were only working nights and weekends. The problem with that is that Erik was now working hard during the day and was often needed to help direct the freelancers during their working hours on nights and weekends. It was pretty exhausting.
Erik quickly realized that hiring freelancers was not the answer for him. He decided instead to start hiring consultants who worked full-time during normal business hours. It was worth the extra money to work alongside someone, as opposed to by himself during the day, and then with someone on nights and weekends.