When selling to new clients we always start with one important step: The 15-minute call. The 15-minute call is our way to feel out a potential client without investing too much of our time or wasting there’s in case we’re not a fit. During this call we try to accomplish a couple of things. We try to find out if they are looking to grow, whether they have a budget for our type of services, and how long they’ve been in business. We have found our ideal clients have been in business three to five years, they have a good handle on their finances, and they are looking to grow their business. They may or may not have a budget in mind, and that’s fine.
If we find they are a fit after the call then we will move onto the next step, the digital marketing review. This takes us a few hours since we go through their current marketing tactics to come up with a customized plan on how we can help them. If we find they are not a fit we will still offer suggestions on what they can do, and sometimes we refer them to others. The point is for them to leave that 15-minute call better equipped than before they started it.
Think about having 15-minute calls for potential new clients. It’s a great way to find out more about each other without committing too much time until you’re ready