The Power Of The 15-minute Call

When selling to new clients we always start with one important step: The 15-minute call.   The 15-minute call is our way to feel out a potential client without investing too much of our time or wasting there’s in case we’re not a fit.   During this call we try to accomplish a couple of things.   We try to find out if they are looking to grow, whether they have a budget for our type of services, and how long they’ve been in business.  We have found our ideal clients have been in business three to five years, they have a good handle on their finances, and they are looking to grow their business.   They may or may not have a budget in mind, and that’s fine.

If we find they are a fit after the call then we will move onto the next step, the digital marketing review. This takes us a few hours since we go through their current marketing tactics to come up with a customized plan on how we can help them.  If we find they are not a fit we will still offer suggestions on what they can do, and sometimes we refer them to others.  The point is for them to leave that 15-minute call better equipped than before they started it.

Think about having 15-minute calls for potential new clients.  It’s a great way to find out more about each other without committing too much time until you’re ready