We’ve talked about niching in the past and it’s something we are exploring at Array Digital and at our new company, Rival Digital. The riches are in the niches.
What’s been especially interesting is a pattern: when you niche down, you plant the idea in everyone’s head of what specifically you are going after. If they happen to hear of someone who needs that particular service, they automatically think of you. In this episode, you’ll hear several examples where that’s happened with Erik and the people in his network.